Demand Generation Manager

We are looking for a hands-on, data-driven Demand Generation Manager who knows how to turn audience insights, strong messaging, and smart campaign execution into qualified demand and pipeline growth.

In this role, you will develop and execute multi-channel demand generation initiatives across paid, organic, email, and web channels, owning the journey from audience and campaign strategy through execution, measurement, and optimization.

What You Will Do:

• Develop and execute multi-channel demand generation campaigns that generate qualified demand and contribute to pipeline growth.
• Translate business priorities and ICPs into audience segments, campaign concepts, messaging, and offers.
• Drive demand generation across paid channels such as LinkedIn Ads and Google Ads, alongside email, organic, and web initiatives.
• Own channel mix and budget allocation, continuously identifying where to invest to improve demand generation performance.
• Create campaign content and messaging across ads, emails, landing pages, and organic LinkedIn content.
• Build and optimize email campaigns, nurture programs, audience segmentation, and conversion journeys.
• Analyze campaign performance, lead quality, funnel conversion, and pipeline contribution, and turn insights into ongoing optimization.
• Continuously test audiences, messaging, offers, channels, and conversion paths to improve performance.
• Work closely with Sales to improve lead quality, lead progression, and alignment across the funnel.
• Identify new channels, campaign ideas, and opportunities to generate and capture demand

What You Will Bring:

• 4+ years of hands-on demand generation experience in B2B technology companies – Must-Have.
• Experience running demand generation programs across global markets – Must-Have.
• Proven ability to improve funnel conversion and translate demand generation activity into pipeline impact.
• Strong content and messaging skills, with experience creating effective B2B campaign messaging and content.
• Hands-on experience with HubSpot, including segmentation, workflows, automation, and performance analysis – Must-Have.
• Strong working knowledge of paid media channels such as LinkedIn Ads and Google Ads, with the ability to evaluate performance and identify optimization opportunities.
• Strong analytical skills, with the ability to turn campaign and funnel data into actionable insights, identify opportunities, and continuously improve performance.
• Excellent written and spoken English – Must-Have.
• Proactive, creative, and highly organized, with the ability to independently identify opportunities and move initiatives forward.