Marketing Manager

Company Description Instme is an AI-powered influencer marketing platform designed to help brands and agencies discover, analyze, manage, and grow creator partnerships.

The platform provides data-driven insights to identify the right creators, measure campaign performance, and optimize marketing investments. Instme streamlines workflows for marketing teams by centralizing creator relationship management and campaign tracking. Joining Instme means working in a fast-moving environment at the intersection of technology, marketing, and the creator economy.

Role Description The Marketing Manager will lead Instme’s marketing strategy and execution, focusing on brand awareness, demand generation, and customer engagement. This full-time, Work-from home job and involves planning and running integrated campaigns across digital, social, and influencer channels. Day-to-day responsibilities include developing marketing plans, creating and managing content and assets, coordinating with sales and product teams, and monitoring performance metrics to optimize campaigns. The Marketing Manager will also oversee event participation, manage agency or partner relationships as needed, and ensure consistent brand messaging across all touchpoints.

Qualifications

• Proven experience in marketing management, including developing and executing multi-channel marketing strategies.
• Strong skills in digital marketing, social media marketing, and campaign analytics to drive measurable growth.
• Experience with influencer or creator marketing, including managing partnerships and assessing performance.
• Ability to create and oversee marketing content, such as copy, presentations, and campaign collateral.
• Excellent communication, collaboration, and stakeholder management skills.
• Comfort working with data and marketing tools (CRM, marketing automation, analytics platforms).
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Background in B2B SaaS or marketing technology is an advantage; experience in startup or high-growth environments is beneficial.