Growth Marketing Manager (Maternity Leave Replacement)

accessiBe is the market leader in web accessibility, making websites accessible to people with disabilities. accessiBe is more than a workplace, it's a passion. Each day you're surrounded by people who share the same goal and values and work endlessly to break down accessibility barriers. We hire people who are determined to succeed and not afraid of rapid change. Our core values showcase who we are, and we strive to focus on excellence and sincerity.

We're looking for a Growth Marketing Manager *(Maternity Leave Replacement )* to join our Demand Generation team. In this role, you'll be responsible for driving growth across email, LinkedIn, and Meta. You'll develop campaign ideas, launch them quickly, analyze the results, and decide what to optimize, scale, or stop. If you enjoy testing new ideas, making data-driven decisions, and moving fast, we'd love to meet you.

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What will you do:

• Own our email marketing strategy and execution, including segmentation, automation, messaging, and performance.
• Lead CRO and experimentation by planning and running A/B tests across key funnel touchpoints and turning insights into action.
• Manage LinkedIn campaigns from targeting and creative through optimization and reporting.
• Manage our Meta agency, set campaign goals, review performance, and ensure results.
• Develop campaign concepts and work closely with Design, Product Marketing, Content, and Sales to bring them to life.
• Generate, prioritize, and execute growth initiatives while tracking key metrics such as CPL, CAC, and conversion rates.
• Use AI tools to improve campaign execution, analysis, reporting, and day-to-day productivity.
• Share performance insights and recommendations with stakeholders.

Requirements:

• 3+ years of hands-on experience in Growth or Performance Marketing, including email marketing and paid social (LinkedIn and Meta) – a must.
• Proven experience leading CRO and experimentation programs, including designing tests and analyzing results – a must.
• Experience managing external agencies and performance-driven partnerships.
• A proactive mindset with the ability to work independently, make decisions, and move quickly.
• A creative approach to developing new campaign ideas and testing different angles.
• Strong analytical skills and a data-driven approach – a must.
• High level of English – a must.
• Experience with GA4, HubSpot, and Salesforce.
• Familiarity with CRO tools such as VWO or Optimizely – an advantage.
• Strong project management, communication, and cross-functional collaboration skills.

Equal opportunities

At accessiBe, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. accessiBe is proud and committed to providing equal opportunity employment to all individuals regardless of disability, race, color, religion, sex, sexual orientation, citizenship, national origin, veteran status, pregnancy or any other characteristic protected by law. In addition, accessiBe will provide accommodation to individuals with disabilities or a special need.

Please don't hesitate to share your needs when applying so that we can provide the necessary accommodations for an accessible and inclusive recruitment process.