Senior Marketing Strategist & Content Creator

• About the job

ROVR is a next-generation music discovery platform built for listeners who value human taste over algorithms. The ROVR – Radio Reinvented app streams 24/7 with no ads, interruptions, or endless scrolling, connecting audiences with expertly curated programming from a global community of respected DJs, artists, collectors, and music specialists who bring a deep understanding of music, culture, and the scenes they represent.

More than a radio platform, ROVR sits at the intersection of music, fashion, and culture, serving curious listeners with a passion for alternative music, genre-spanning discovery, and cutting-edge creative communities through mood-based channels, an extensive archive, and an unwavering commitment to exceptional curation. Our hub, ROVR Soho, serves as a bridge for music lovers, artists, and cultural tastemakers, bringing the community together both on and offline.

• Role Description

The Senior Marketing Strategist & Content Creator is a full-time, on-site position based in the Tel Aviv.

1. This role is responsible for developing and executing ROVR's marketing strategy, including defining brand positioning, planning campaigns, and identifying growth opportunities across digital and offline channels: Facebook Instagram, TikTok, YouTube, and Reddit
2. You will lead creative pre- and post-production workflows, collaborating directly with world-class musicians, international music festivals, our shop in London and leading global art and music brands.
3. Day-to-day, you will manage and direct a global roster of freelance designers and video editors to bring sophisticated visual concepts to life.
4. Working closely with our internal product and music curation teams, you will analyze campaign performance, leverage data to optimize growth, and shape ROVR's overarching storytelling to scale our global community and drive user acquisition.

• Core Requirements (Must-Have):

1. Global Music & Brand Experience: Extensive experience executing marketing strategies and managing pre- and post-production workflows with prominent musicians, international music festivals, and leading global art and music brands.
2. Creative Talent Management: A proven track record of managing and directing a global network of freelance designers, video editors, and creative talent.
3. Passion for Music Culture: A genuine, deep-rooted passion for music culture, curated listening experiences, and innovation in digital media.

• Professional Skills:

1. Senior Marketing Strategy: Advanced skills in planning, executing, and scaling high-impact, multi-channel marketing strategies on a global scale.
2. Creative Direction & Production: A strong eye for visual storytelling with hands-on experience steering creative assets from initial ideation through to final post-production.
3. Social Media Platform Expertise: Strong proficiency in facebook Instagram, TikTok, YouTube, and Reddit, with a solid understanding of each platform's content formats, audience behavior, and growth levers.