Senior Marketing Project Manager

Edikted is a premier global Gen-Z fashion brand, recognized as one of the fastest-growing E-commerce powerhouses today. Our business model relies on merging real-time data analytics with a rapid-response supply chain.

We are seeking an experienced and results-driven Senior Marketing Project Manager to lead and execute strategic marketing initiatives that drive global brand awareness, customer engagement, and business expansion.

In this role, you will be responsible for end-to-end planning, coordination, and execution of complex, multi-channel marketing projects. You will act as a pivotal link across cross-functional teams—including Creative, Content, E-commerce, and Commercial departments—ensuring all initiatives are delivered on time, within scope, and aligned with overall business goals.

Responsibilities

• Project Leadership & Execution: Lead, plan, and oversee the execution of end-to-end marketing campaigns and cross-functional projects from inception to delivery.
• TikTok Shop Management: Drive the strategic roadmap, launch, and growth of Edikted’s TikTok Shop, collaborating directly with TikTok key account managers to optimize performance, sales, and platform engagement.
• Franchise & Partner Relations: Manage and lead marketing projects for Edikted’s global franchise expansion, serving as the main marketing liaison for franchisees to ensure brand consistency and localized campaign success.
• Cross-Functional Collaboration: Partner closely with Design, E-commerce, Content, and Commercial teams to align marketing efforts with product launches and business targets.
• Performance Analysis: Monitor key performance metrics (KPIs), analyze project outcomes, and implement data-driven improvements to optimize campaign ROI.

Requirements

• Bachelor's degree in Business, Marketing, Communications, or a related field (equivalent senior-level project management experience considered).
• 3-4+ years of experience in marketing project management, ideally within the retail, e-commerce, or fashion industries.
• Proven track record with TikTok Shop: Hands-on experience initiating, managing, or scaling brand operations on TikTok Shop and direct communication with TikTok teams.
• Franchise / Partner Management Experience: Demonstrated ability to manage marketing workflows and relationships with global franchisees or retail partners.
• Deep understanding of digital marketing channels, social commerce, omni-channel strategies, branding, and customer segmentation.
• Exceptional organizational, multi-tasking, and time-management skills with proven ability to lead complex projects in a fast-paced environment.
• Strong analytical skills and problem-solving mindset focused on continuous project and campaign optimization.
• Excellent verbal and written English communication skills, with a proven ability to lead, influence, and motivate cross-functional stakeholders.