Amazon PPC Manager

About us

Parents shouldn't have to trade sleep for peace of mind, which is why we’ve built baby-

monitoring solutions for the nursery, designed to work flawlessly at 3 AM, with no unnecessary

noise and no anxiety-inducing data.

About the role

Amazon is where most parents meet our products, and this role owns how that happens. You’ll

lead our Amazon advertising across international marketplaces end to end: strategy, structure,

spend, and results, with multi-million dollar annual media budgets behind you.

It’s a hands-on, full-ownership role reporting to our VP Amazon. You’re not executing someone

else’s media plan, you’re building it. We’re a small team and your decisions ship, your impact is

visible, and you sit close to the people building the products, shaping the brand, and running

operations.

What you’ll own

• Full ownership of Amazon ads across multiple marketplaces and formats (Sponsored
• Products, Sponsored Brands, Sponsored Display, DSP).
• Multi-million dollar annual media budgets, allocated across markets and SKUs against
• clear ACOS, TACOS, growth and profitability targets
• Campaign architecture and execution: account structure, keyword research and search
• term harvesting, negative targeting, bids, budgets, and placement strategy
• Advertising strategies matched to each product’s lifecycle, including launch, growth,
• maturity, and relaunch -- rather than one blanket approach across the catalog.
• Daily and weekly performance analysis, root-cause diagnosis, and a reporting cadence
• that turns data into clear decisions and actions.
• Category and competitive monitoring, including pricing pressure, traffic and conversion
• trends.
• Close work with the owners of listings and creative, as well as operations and supply
• chain, so spend is aligned with conversion readiness, pricing, promotions, inventory
• availability, and margin.
• Real testing backlog, and honest reads on what worked across targeting, bids, placements, ad formats, creative, and audiences

What we’re looking for

• 3+ years managing Amazon PPC hands-on, with meaningful budget ownership.
• Fluent in the mechanics: bulk operations, advertising reports, Search Query Performance, Brand Analytics
• Experience with Amazon PPC and analytics tools such as Helium 10, Data Dive, Sellerboard, Perpetua, Pacvue, or similar.
• A strong understanding of how paid and organic performance interact on Amazon, including ranking, relevance, conversion, and what PPC can and can’t buy
• Budget planning across the calendar- steady-state daily spend, deal days, peak events (Prime Day, BFCM, Q4), and product launches.
• Availability and flexibility during peak Amazon events (Prime Day, BFCM, Q4) and major product launches.
• Professional English, written and spoken.

Strong advantage

• Experience in one of the following markets (in addition to the US): UK, Germany, Canada, Australia, other countries in Europe.
• Experience with physical consumer electronics.
• Experience with Amazon DSP.
• Experience with Amazon marketing cloud (AMC), including audiences and query editor.
• Experience with Amazon attribution.
• Experience using AI tools such as Claude or ChatGPT to analyze advertising data, improve reporting, accelerate research, and support Amazon PPC decision-making.