Marketing Manager – Conferences & Webinars

Location: United States (remote, with monthly domestic travel to conferences)

Employment Type: Part-time (50%)

Industry Preference: Veterinary, animal health, or related life sciences

HT Vet is a growing veterinary technology company. We are growing and building out our conference and webinar marketing function and are looking for a hands-on marketer to own this program end to end    

HT Vet is looking for a part-time Marketing Manager – Conferences & Webinars to turn our conference and webinar program into a reliable engine for pipeline and brand visibility. This role owns the full lifecycle of our event marketing: strategy, planning, on-site execution, webinar programming, and lead generation. Candidates with a background in the veterinary or animal health industry are strongly preferred but not required.

This is a half-time, US-based role that requires in-person attendance at one conference per month, working side by side with our local sales team on-site.

•     Expand the conference marketing program: refine objectives, select target events, and establish repeatable processes and playbooks.

•     Attend one industry conference per month in person, partnering closely with the local sales team on booth execution, meetings, and follow-up.

•     Plan and manage all conference logistics end to end: registration, booth design and setup, shipping, signage, giveaways, and on-site staffing schedules.

•     Plan, produce, and promote webinars from concept to completion, including topic development, speaker coordination, promotion, hosting, and post-event follow-up.

•     Own lead generation from all conferences and webinars, including capture, qualification, handoff to sales and rev ops, and tracking through the pipeline.

•     Manage event budgets, vendor relationships, and contracts, ensuring on-time delivery within budget.

•     Collaborate with the sales, marketing, and product teams to align event messaging and goals with broader company priorities.

•     Track, analyze, and report on event and webinar KPIs, including attendance, cost per lead, lead quality, and pipeline contribution.

•     Continuously refine the conference and webinar strategy based on performance data and field feedback.

•     3+ years of experience in event marketing, conference management, or field marketing.

•     Experience in the veterinary, animal health, or broader life sciences / medical device industry strongly preferred but not required.

•     Demonstrated success building a conference or event program    .

•     Hands-on experience planning and executing webinars end to end.

•     Strong lead-generation mindset with the ability to track and report on marketing-sourced pipeline.

•     Comfortable traveling domestically once a month and working on-site alongside a sales team.

•     Excellent project management, budgeting, and vendor-negotiation skills.

•     Strong written and verbal communication skills, with the ability to work cross-functionally.

•     Self-starter who thrives with autonomy in a part-time, remote-first role.

•     Existing network or relationships within veterinary or animal health industry associations and conferences.

•     Familiarity with CRM and marketing automation tools (e.g., HubSpot) for lead tracking and reporting.

•     Experience working at an early-stage or growth-stage company.