Growth & Innovation Marketing Manager

Growth & Innovation Marketing Manager

Driving strategic growth engines by leading new categories and emerging brands end-to-end—from market opportunity and brand positioning to product launches, P&L management, and commercial execution.

Key Responsibilities:

• Execute growth strategies: identify market opportunities, target audiences, brand positioning, and value propositions.
• Build new brands, brand storytelling, messaging platforms, and long-term product innovation roadmaps.
• Manage P&L, sales, market share, and marketing for new/emerging categories.
• Lead end-to-end marketing campaigns, product launches, and POS activities while tracking performance.
• Manage, mentor, and guide a team of Brand Managers.
• Lead cross-functional collaboration with internal teams (R&D, Sales, Supply Chain, Finance) and external agencies (Ad, PR, Design).

Requirements:

• Bachelor’s degree (Mandatory; Master's – Advantage).
• 3+ years in a senior FMCG/CPG marketing role managing a category, brand, or growth engine (Mandatory).
• Proven track record of leading marketing processes from consumer insight to market rollout (Mandatory).
• Experience in the Food & Beverage industry (Advantage).
• Direct people management experience (Advantage).