Marketing Writer

TL;DR — If you were a campaign manager, enjoy writing, and are good at it, we’re looking for you. (Not for Claude.)

Why This Role Exists

Tulu is an autonomous marketing data startup in beta. We’re heading towards public launch, and the plan is self-serve: people find us, understand what we do, and sign up without ever talking to a salesperson.

That only works if the words are right. Right now, every single word goes through our CXO (Chief Experience Officer). The newsletter, the case studies, the outbound sequences—all of it queues behind one person with other responsibilities, and this hire is to change that.

The challenge: We sell to marketers. They can tell within two sentences whether the person writing has ever run a digital marketing campaign.

We aren’t looking for a writer who will learn the domain. We need someone who has lived it.

What You’ll Do

The First 90 Days:

Product Marketing

Website copy, case studies, marketplace listings, etc.

Lifecycle Marketing

The outbound, lifecycle, and nurture emails, etc.

After That:

The Content System

Deciding what gets written, in what order, and how one piece of content gets proliferated across different channels.

What We’re Looking For

Non-Negotiables:

• Hands-on paid media experience: You’ve built and optimized campaigns yourself, OR you’ve been a part of a team that has.

• Native-level English: Not just fluent—a native ear. These are the exact words our customers will read.

• Solo content calendar ownership: You can plan, write, and ship content with no team to delegate to and nobody chasing you for it.

Huge Advantages:

• German language skills: Germany is one of our primary markets. Content written natively, rather than translated, changes what’s possible there.

• HubSpot experience: Our clients run it, our product integrates with it, and much of your content will live in it.

What Tulu Offers

• This job

• A salary

• Unlimited AC (it turns off automatically at 6 pm, but you can turn it back on)

--> Sweatshirt if you get cold (available for purchase from our shop)

----> (Jk we’ll give you a sweatshirt)

• Free water

• A great team of total degenerates (if you haven’t already figured that out)

• A vintage 1921 Remington portable typewriter (or a Mac if you’re boring)

• Real, raw, 100% natural startup experience

• So much growth opportunity

What You’ll Learn:

• How to launch a product, and how words move that needle (or don’t, if you suck at your job)

• What it feels like when every single thing you do has genuine and immediate impact

• How to use a vintage 1921 Remington portable typewriter

How to Apply:

Skip the cover letter.

Pick one piece of copy from our website, and write a couple paragraphs about:

• Why it sucks
• How to fix it
• The revised version

(We promise not to use it unless we hire you.)

Send that + your CV to: [email protected]