Marketing Operations, CRM & AI Manager

R-Cure Medical Ltd. is one of Israel's leading providers of advanced medical technologies in wound care, rehabilitation, mobility solutions, pressure injury prevention, and infection control.

The company represents more than 25 global manufacturers and partners with hospitals, rehabilitation centers, healthcare organizations, government institutions, clinics, pharmacies, and home-care providers throughout Israel.

We are committed to improving patient outcomes through innovative medical solutions, clinical excellence, digital transformation, and outstanding customer service.

We are looking for an experienced Marketing Operations, CRM & AI Manager to lead our marketing operations, CRM strategy, marketing technology, automation initiatives, and digital transformation efforts.

This is a unique cross-functional role combining strategic marketing, CRM management, business process optimization, AI implementation, and marketing technology. The ideal candidate enjoys building scalable processes, improving customer journeys, leveraging AI, and working hands-on while driving strategic initiatives across the organization.

• Develop and execute the company's annual marketing strategy.
• Lead product launches and integrated marketing campaigns.
• Manage the company website, SEO, digital content, and online presence.
• Create marketing materials, presentations, newsletters, webinars, and professional events.
• Manage external agencies, creative suppliers, and digital partners.

• Own and continuously improve the company's CRM platform.
• Design and optimize lead management processes.
• Build customer journeys and lifecycle marketing programs.
• Improve customer segmentation and sales workflows.
• Collaborate closely with Sales, Customer Service, Clinical and Management teams.
• Ensure high-quality CRM data and reporting.

• Design and implement marketing automation workflows.
• Identify opportunities to automate business and marketing processes.
• Lead the implementation of AI-powered tools across the organization.
• Evaluate emerging technologies and recommend innovative solutions.
• Improve operational efficiency through automation and AI.

• Monitor marketing performance and business KPIs.
• Build dashboards and management reports.
• Analyze campaign performance and customer behavior.
• Generate actionable insights that support business growth.

• Work closely with Sales, Clinical, Customer Service and Management teams.
• Lead cross-department projects from planning through execution.
• Support continuous improvement initiatives across the organization.

• 5+ years of experience in Marketing, Marketing Operations, Growth Marketing or a similar leadership role.
• Proven experience managing CRM platforms.
• Hands-on experience with Marketing Automation.
• Experience leading digital marketing initiatives.
• Strong analytical and project management skills.
• Excellent communication and collaboration abilities.
• Fluent Hebrew and English.

• Experience with HubSpot, Salesforce, Fireberry or similar CRM platforms.
• Experience with automation platforms such as Make, Zapier or n8n.
• Experience implementing AI tools and AI-powered workflows.
• Experience with WordPress and digital marketing platforms.
• Experience in B2B, Healthcare, Medical Devices or Life Sciences.
• Experience working in cross-functional environments.

You are curious, proactive, and passionate about technology, innovation, and continuous improvement.

You enjoy solving business challenges through marketing, CRM, automation, and AI while balancing strategic thinking with hands-on execution.

You thrive in a fast-moving environment, enjoy learning new technologies, and are motivated by creating measurable business impact.

If you're looking for a role where you can influence business growth, improve customer experience, lead digital transformation, and introduce innovative technologies—we'd love to hear from you.

• Opportunity to lead meaningful digital transformation initiatives.
• Work with innovative medical technologies that improve patients' lives.
• High-impact role with broad organizational influence.
• Dynamic environment with room for creativity, innovation, and professional growth.
• Be part of a company committed to excellence, quality, and continuous improvement.

📩 Interested? We'd love to hear from you. Please send your CV along with a short introduction describing your experience in Marketing, CRM, Automation and AI.