Founding GTM & Growth Lead

Lunair is looking for a hands-on marketing leader to help us build our go-to-market engine from the ground up.

We’ve built an AI platform that turns a website, product, or idea into a complete animated marketing video.

We reached $100K ARR within two months and were named the #1 Product of the Day on Product Hunt.

Now we’re looking for someone who can help us sharpen who we’re building for, define the strongest use cases and positioning, and then turn those insights into real traction.

What you’ll own

• Refine our ICP, positioning, messaging, and core use cases
• Speak directly with users and turn customer insights into GTM decisions
• Design and run fast growth experiments across outbound, communities, partnerships, affiliates, influencers, lifecycle, and content
• Personally execute the early-stage work: outreach, conversations, onboarding, follow-ups, and experiments
• Improve activation, retention, conversion, and willingness to pay
• Build a repeatable acquisition and growth engine based on what works
• Work closely with the founder and product team to influence the product roadmap

Who we’re looking for

• Proven experience taking a SaaS or technology product from 0→1
• Strong Product Marketing skills: customer research, ICP definition, positioning, messaging, and launches
• Hands-on growth experience with limited budgets and resources
• Comfortable doing “guerrilla marketing”: personally reaching out to users, entering communities, building partnerships, testing unconventional channels, and doing whatever is needed to create early traction
• Highly analytical, experimental, and focused on business outcomes rather than vanity metrics
• Able to operate independently without a large team, agency, or established playbook
• Excited to build a company, not just manage campaigns

This may not be a fit if

• You mainly want to manage an existing marketing team or budget
• Your experience is limited to brand, content, paid campaigns, or marketing operations
• You prefer strategy without personally executing
• You need a clearly defined playbook before getting started

The opportunity

This is a founding GTM hire with equity-first, meaning there is no cash salary to start with.

Before joining, we’ll agree on the equity package and define clear revenue milestones that will trigger salary and/or retro-active salary.

As the company grows, the role is expected to transition into a salaried, long-term leadership position.

To apply, please share one example of a product you helped take from 0→1, what you personally did, and the measurable outcome.