Marketing Director

B2B Growth Marketer (Director)
About Sightful

At Sightful, we are reimagining the workspace. We believe the "screen" shouldn't be a limitation of your hardware, but an extension of your mind. We created Spacetop, the world's first and leading AR laptop experience, offering professionals an immersive, private, mobile 100-inch virtual workspace they can use anywhere, and carry in their backpack. In the age of agentic AI, it's even more essential.

Founded by veterans of the AR industry (Magic Leap, PrimeSense), we are a team of dreamers and builders dedicated to productivity, privacy, and enabling you to be highly efficient when you are working. Our culture is fast-paced, highly collaborative, and fun - because we take our work seriously, but not ourselves.

We are looking for a rare breed of marketer: part demand-gen operator, part conversion copywriter, part CRM content creator, marketing architect - and someone who is genuinely plugged into what's new. Your first and biggest mandate is building category awareness and driving qualified leads (MQL’s) to a transformative product that doesn't yet have an established buying pattern. Your second mandate is converting that traffic once it arrives - engineering high-converting web funnels for a product that requires finesse to explain on a flat screen. Lifecycle marketing to existing customers is part of the role, but a smaller and secondary piece for now.

You'll own the challenge of making a 100-inch spatial experience feel real, tangible, and desirable through a 2D mobile / laptop browser window - and you'll do it while building the marketing engine from a near-blank slate.

Build Awareness & Generate Traffic / MQLs (Primary Focus)

• Build category awareness for a genuinely new product category - most buyers don't know AR for enterprise work exists yet. The good news is that Fortune 100 are recognizing it and major channel partners are, so there’s momentum to build on.
• Own paid acquisition: LinkedIn/paid social, Google Demand Gen, Google Search, and retargeting campaigns.
• Develop content and organic/SEO strategy to build durable, compounding traffic beyond paid spend; as well as optimization for AI engines.
• Run partner co-marketing initiatives (e.g., with their silicon, OEM, and other partners) and B2B creator integrations to extend reach.
• Own top-of-funnel volume as a tracked, reported metric - not a byproduct of other work.

Convert Traffic Into Pipeline

• Architect and optimize the buyer journey end to end. Minimize drop-off around different steps.
• Write high-converting, punchy copy,guide and build (using AI tools) video/design assets that make our AR environment feel tangible and desirable.
• Build and maintain funnel instrumentation so conversion drop-off points are visible and actionable, not guessed at.
• Own conversion rate (website → demo → pipeline) as a tracked metric.

HubSpot Automation & Sales Alignment

• In partnership with the sales leadership, build, manage, and optimize hyper-segmented lead-nurture flows - targeting the end-user and the IT/security buyer as distinct tracks.
• Design lead scoring and marketing-to-sales handoff (routing, SLAs) in coordination with our sales team, so qualified leads move cleanly into the sales pipeline without falling through the cracks.
• Build automated onboarding flows for new customers.

Customer Engagement & Lifecycle Marketing (Smaller, Secondary Focus)

• Develop lighter-touch post-sale campaigns to support product adoption and retention - scoped to grow over time as the customer base grows, not a day-one priority.

Stay Ahead of the Curve

• Actively track and pressure-test new AI and marketing tools - for copy generation, asset production, campaign optimization, and analytics - and bring us tools and approaches we don't yet know about.
• Bring outside perspective on what's working in growth marketing right now, not just execute a fixed playbook.

• 5+ Years in B2B Growth/Demand Gen Marketing: Real ownership of paid acquisition, content/SEO, and traffic generation for high-ticket B2B SaaS, developer tools, or hardware/software hybrid products - not just campaign execution, but channel strategy.
• Conversion & Funnel Expertise: Track record of measurably improving website→demo or website→trial conversion rates, ideally for a technically complex or category-defining product.
• HubSpot Expert: Deep, hands-on experience building complex workflows, lead-scoring models, segmented nurture sequences, and customer lifecycle journeys.
• Master Copywriter: You write direct, benefit-driven copy that cuts through the noise and forces action.
• Analytics-Fluent: Comfortable in product analytics tools; you instrument before you optimize.
• Genuinely Plugged Into New Tools: You're already using AI and growth tools most marketers haven't heard of yet, and you enjoy finding the next one.
• Start-Up Mindset: You thrive in fast-paced environments, love testing new ideas, and take ownership of the numbers - not just the activity.

• Impact: You are joining at a pivotal moment as we scale Spacetop, building the marketing engine from the ground up.
• Innovation: Work with the pioneers who literally built the foundation of modern AR.
• Culture: A fun environment where GenAI and creativity are part of our daily workflow.
• Compensation: Competitive salary and compensation package.

• Email Daniel (at) Sightful.com with your resume and a 2-minute video introducing yourself and outlining how you would solve our "2D to Spatial" visual marketing challenge.