Paid Media Specialist

One of the big 5 tech companies is seeking for a paid media specialist! 🚀 ✨

📍 Tel Aviv

We are looking for an experienced, hands-on Paid Media Specialist to join a global User Acquisition team and lead large-scale paid media activities across multiple markets.

The role combines campaign execution and optimization, mobile measurement and attribution, agency management, content strategy, and cross-functional collaboration.

Key Responsibilities:

• Manage and optimize global paid media and User Acquisition campaigns across Search, Social and Programmatic channels

• Own end-to-end media activations and continuously optimize performance against CPI/CAC targets

• Manage external media and performance agencies, including media plans and performance accountability

• Configure and validate tracking infrastructure, including UTMs, AppsFlyer OneLinks, SDK integrations, GA4 events and pixels

• Build and maintain performance dashboards and analyze channel and creative performance

• Lead media experimentation, including A/B testing and geo-lift studies, optimizing bids, audiences and spend

• Content Strategy & Localization: Define effective narratives and formats for key markets, develop and execute content concepts, and partner with local agencies for localized execution

• Collaborate with Product, GTM and Social teams and support localized App Store updates and ASO testing

Requirements:

• 5+ years of experience in Paid Media, Performance Marketing or User Acquisition, preferably for mobile apps or digital consumer products

• Experience managing multi-million-dollar media budgets

• Proven experience managing external media planning/buying agencies

• Hands-on expertise in mobile tracking and attribution: AppsFlyer, GTM, GA4 and SKAN

• Strong experience with Google Ads, Meta and TikTok, including deep linking protocols

• Expert-level SQL and experience with Looker Studio and Tableau

• Strong analytical skills and ability to translate media performance into business insights

• Bachelor’s degree in Marketing, Statistics, Economics, Engineering, or equivalent practical experience

An opportunity to own high-scale global acquisition activity at the intersection of media, data, content and technology.