Marketing Manager

We are looking for a Marketing Manager to lead our marketing efforts and build a smart, scalable growth engine for the company. This individual will play a critical role in strengthening our market positioning, driving qualified demand, and helping translate our product capabilities into a clear and compelling narrative for the market.

The role requires someone who combines strategic thinking with hands-on execution, and who can work closely with sales, product, and leadership to turn marketing into a measurable growth driver for the business.

If you are passionate about marketing innovation, measurement, and building a category-leading brand in a fast-moving industry, we want to hear from you.

As a Marketing Director your role will be:

• Lead all marketing activities at INCRMNTAL and take ownership of the company’s marketing strategy and execution.
• Strengthen INCRMNTAL’s positioning as a leader in marketing measurement and incrementality.
• Maintain and protect the company’s brand while ensuring it remains relevant, differentiated, and trusted in the market.
• Work closely with the sales team to create a smart inbound and outbound marketing engine that consistently drives qualified opportunities.
• Drive marketing performance including MQL and SQL generation, while continuously identifying opportunities to improve funnel performance and unit economics.
• Lead SEO, GEO, and AEO initiatives to ensure strong visibility across traditional search engines and AI-driven discovery platforms.
• Plan, evaluate, and manage the industry events where INCRMNTAL should participate, sponsor, or speak.
• Manage and grow the company’s social channels, with a strong focus on building industry credibility and engagement.
• Create and manage marketing automation scenarios that support prospect education and customer engagement at scale.
• Produce regular marketing content including articles, reports, case studies, and thought leadership pieces.
• Lead co-marketing initiatives with customers, partners, and relevant industry leaders.
• Develop marketing partnerships including joint reports, research initiatives, quotes, and collaborative content.
• Work closely with Product, Customer Success, and Sales teams to translate customer outcomes and product capabilities into compelling marketing narratives.
• Continuously analyze marketing performance and optimize campaigns, channels, and messaging based on data.
• Monitor industry trends, competitive activity, and emerging developments in marketing measurement.
  
  

• 8+ years experience in B2B marketing roles, preferably SaaS, adtech, or martech companies.
• Proven experience leading demand generation and building an inbound measurable pipeline.
• Experience working closely with sales teams to support revenue growth through inbound and outbound initiatives.
• Strong understanding of SEO and modern content-driven marketing strategies.
• Experience managing marketing automation tools and CRM platforms.
• Strong analytical mindset with the ability to measure marketing impact and continuously improve performance.
• Excellent communication and storytelling skills, with the ability to translate complex topics into clear messaging.
• Self-motivated and independent, with a proven ability to manage multiple projects and deliver high-quality results.