Marketing Analyst

Persona.ly is a global company developing machine-learning models to predict user behavior in mobile apps. We work with leading gaming, fintech, and e-commerce apps across markets including Japan, China, South Korea, the US, and more. Our predictive models process over 4 million transactions per second and utilize more than 70 data points to support user acquisition and retargeting growth. We are looking for a Marketing Analyst to join our analysis team at our HQ in the Science Park (Rehovot).

About the Role

We are looking for a Marketing Analyst to join our analysis team at our HQ in the Science Park of Rehovot.

In this role, you will own budget management while monitoring, analyzing, and optimizing mobile campaigns to drive growth and achieve performance goals. You will work in a prediction-based environment, using trial and error to optimize results while maintaining focus on KPIs. You will collaborate closely with the Business Development team, Product team, and customers.

Requirements

• Strong analytical mindset with a deep understanding of statistics – must
• Proven experience in data analysis, performance marketing, or user acquisition – must
• High proficiency in English for daily communication – must
• High sense of urgency, ownership, curiosity, and proactivity
• Mobile or gaming industry experience – an advantage