Sales Engineer

As a Sales Engineer your role will be:

• Join sales calls and product demonstrations to explain the platform’s methodology and analytical approach to help overcome technical objections
• Answer technical and methodological questions from prospects during the sales process.
• Help prospects understand how INCRMNTAL differs from traditional attribution, MMM, or experimentation approaches.
• Support the sales team in moving deals forward by building trust in the platform’s measurement framework.
• Deliver clear and engaging product demonstrations tailored to different audiences (CMOs, growth teams, data scientists, analysts).
• Translate complex modeling concepts into intuitive explanations that marketers can understand.
• Customize demo narratives based on the prospect’s marketing stack and challenges.
• Support proof-of-concept discussions and pilot programs
• Explain the underlying modeling logic and how the system measures incrementality.
• Walk prospects through validation methods, case studies, and experimental comparisons used by customers.
• Help prospects interpret platform outputs and understand how to operationalize insights.
• Work closely with product and data science teams to stay current on platform capabilities.
  
  

• 4+ years in a Sales Engineer, Solutions Consultant, Data Consultant, or Marketing Analytics role.
• Experience working with marketing data, attribution models, MMM, or growth analytics is a major advantage.
• Experience presenting technical concepts to non-technical audiences.
• Strong analytical thinking and ability to understand statistical models.
• Excellent communication and storytelling skills.
• Ability to translate complex ideas into simple explanations.
• Comfortable presenting to senior marketing leaders.
• Familiarity with marketing measurement methodologies such as:
• Incrementality testing
• Marketing Mix Modeling
• Attribution models
• Experience with tools such as SQL, Python, or analytics platforms.