Head of Agency Partnerships (EMEA)

Head of Agency Partnerships, EMEA

ReachPlayers | EMEA

ReachPlayers is looking for a Head of Agency Partnerships, EMEA to build our agency business from the ground up and turn it into a scalable, predictable revenue channel.

We have already built a strong direct-to-brand sales motion with gaming advertisers. Our next growth engine is agencies.

This is a senior commercial role for someone who understands the gaming advertising ecosystem, has strong relationships across EMEA agencies, and knows how to turn relationships into long-term partnerships and revenue.

Build ReachPlayers into one of the preferred gaming media partners for agencies across EMEA.

You will own the agency business end-to-end: opening strategic relationships, building pipeline, generating revenue, creating the agency GTM motion, and representing agency needs internally across Product, Marketing, Sales, and Creative.

This is not an account-management role.

You will be expected to build the function from zero.

Identify and develop relationships with high-value gaming, performance marketing, media, and user acquisition agencies across EMEA.

You’ll be responsible for:

• Opening new agency relationships
• Building relationships with senior decision-makers
• Creating warm introductions and strategic conversations
• Running agency workshops and meetings
• Developing long-term strategic partnerships
  

Create a repeatable commercial motion that turns agency relationships into meaningful revenue.

You’ll own:

• Agency pipeline development
• Commercial proposals
• Pilot campaigns
• Partnership negotiations
• Closing new business
• Driving repeat business and larger engagements
• Building predictable agency-attributed revenue
  

Help create everything agencies need to understand, sell, and buy ReachPlayers.

This may include:

• Agency sales decks
• Case studies
• Sales playbooks
• One-pagers
• Pitch materials
• Creative campaign concepts
• AI-generated campaign mockups

You’ll work closely with Marketing, Sales, and Creative to make ReachPlayers easier for agencies to buy and recommend.

You will also become the internal voice of our agency partners.

You’ll work closely with Product to:

• Gather agency feedback
• Identify recurring needs and friction
• Validate concepts and workflows
• Help prioritize agency requirements
• Support the development of ReachPlayers’ Agency Ad Manager experience
  

In your first year, you will be expected to:

• Build a meaningful pipeline of strategic agency partners across EMEA
• Generate agency-attributed revenue
• Launch and develop ReachPlayers’ agency partnership program
• Establish repeatable agency acquisition and sales processes
• Become the primary voice of agencies inside ReachPlayers
• Help shape our agency-focused product experience
• Build scalable agency GTM materials and processes

Our current Year 1 target is $1.5M in agency-attributed revenue.

• 5+ years of experience selling gaming media, gaming advertising, AdTech, or related solutions into agencies
• Existing relationships with relevant agency decision-makers across EMEA
• Strong understanding of agency buying processes
• Strong knowledge of the gaming advertising, user acquisition, or performance marketing ecosystem
• Proven ability to open new business rather than only manage existing accounts
• Commercial hunter mentality
• Excellent relationship-building and communication skills
• Fluent English
• Comfortable operating independently in a fast-moving environment
  

• Existing relationships with major brands
• Experience building a partnerships or commercial function from zero
• Experience launching agency partnership programs
• Experience working closely with Product teams
• Experience translating customer feedback into product requirements
• Experience with AI-powered creative or advertising tools
• Startup or scale-up experience
  

• Your experience is primarily account management rather than new business development
• You depend heavily on inbound leads
• Your agency experience is outside gaming and you don’t understand UA or performance marketing
• You cannot demonstrate meaningful relationships with agency decision-makers
• Your background is primarily traditional media sales
• You prefer highly structured environments where processes are already established
  

Month 1

Learn the product, understand our current commercial motion, map the EMEA agency landscape, meet priority targets, and define the initial agency GTM strategy.

Months 2–3

Build pipeline, launch outreach, secure strategic meetings, and create the first agency-specific sales assets.

Months 4–6

Close the first strategic agency partnerships, establish a repeatable commercial process, and begin influencing the product roadmap through agency feedback.

Months 7–12

Scale agency revenue, build a predictable pipeline, deepen strategic relationships, and establish ReachPlayers as a leading gaming media partner for agencies.

ReachPlayers helps brands activate inside gaming environments through scalable, measurable advertising experiences.

We work at the intersection of gaming, media, advertising, technology, and creativity — helping brands reach audiences inside the environments where they increasingly spend their time.

If you know the agency ecosystem, understand gaming advertising, and want to build a strategic commercial function rather than inherit one, we’d like to hear from you.