Senior Digital Marketing Manager (10287)

A leading technology company is looking for an experienced Digital Marketing Manager to lead its digital marketing strategy across the Enterprise B2B market.

This is a high-impact role for a marketing professional who combines strategic thinking with hands-on execution and thrives in a data-driven environment. You'll work closely with senior leadership, international technology partners, and external agencies while driving measurable business growth through innovative digital marketing initiatives.

What you'll do

• Lead and execute the company's digital marketing strategy across multiple channels.
• Manage and optimize PPC and SEO activities through external agencies, with a strong focus on generating high-quality Enterprise leads.
• Drive AI adoption across marketing processes, leveraging tools such as ChatGPT and other Generative AI platforms to improve efficiency, content creation, and customer engagement.
• Plan and execute co-marketing campaigns with global technology partners, including MDF budget management and campaign performance tracking.
• Own and continuously improve the company's website, ensuring relevant, up-to-date content and an outstanding user experience.
• Build and optimize marketing automation workflows, email campaigns, and customer nurturing journeys.
• Develop and execute Account-Based Marketing (ABM) initiatives targeting strategic Enterprise accounts.
• Analyze performance using Google Analytics and additional marketing analytics tools, turning data into actionable business insights.

What we're looking for

• 3–5 years of experience leading Digital Marketing in a B2B organization.
• Proven experience working with Enterprise or technology companies – a significant advantage.
• Hands-on experience using AI tools as part of daily marketing activities.
• Strong experience managing PPC and SEO agencies.
• Excellent knowledge of Google Analytics and marketing performance analysis.
• Experience with Marketing Automation platforms and customer journey management.
• Experience working with CMS platforms.
• Familiarity with ABM methodologies – an advantage.
• Excellent written and spoken English.