Growth Marketing Manager

GTM Engineer / Growth Marketer (Founding)

ABOUT ALEFY

Alefy is a Risk Intelligence Platform for real estate. We continuously monitor real estate portfolios and surface every material risk the moment it appears: new liens, ownership transfers, entity changes, undisclosed debt, title issues, filings.

Our customers are lenders, funds, debt funds, family offices and institutional investors with capital across US real estate. They are not afraid of risk, they are in the risk business. What they cannot tolerate is invisible risk.

Our promise: you will always know first.

WHY THIS ROLE EXISTS

The market wants what we built. What we have not built is the machine that puts Alefy in front of every lender and fund that should be using it.

You are the first hire in marketing and sales, reporting to the founder. There is no playbook here. You are here to write it, build it, and prove it works with numbers.

WHAT YOU WILL OWN

• Outbound engineering. Our best customers are identifiable from public signals: a foreclosure filing, a receiver appointed, a fund suspending redemptions. You turn those signals into systems. Scrapers, enrichment pipelines, LLM agents doing the research and personalization, sequences that fire when a real event happens. Outbound that reads like a sharp peer noticed something, not a mail merge.
• Demand generation and content. Website, positioning, SEO, paid experiments, and the content that makes Alefy the authority on portfolio risk. We coined this category, so every piece of content is also a land grab.
• RevOps and data. HubSpot end to end. Instrumenting the funnel, building reporting that shows where pipeline actually comes from, and killing channels that do not pay for themselves.

WHO YOU ARE

• 2 to 4 years in growth, demand gen, GTM engineering or a founding sales/marketing role. Slope matters more than years.
• You build, you do not just brief. APIs, webhooks, scraping, SQL, automation. You do not need to be a software engineer, but you should ship without waiting for one.
• You use AI as infrastructure, not a buzzword. Building agents and LLM workflows that do real work is normal to you.
• You write well in English. Direct, no fluff. Our buyers are sophisticated allocators and marketing language reads as noise to them.
• You are numerate and you own outcomes. No manager assigning tasks, no team to delegate to. You decide what matters this week and get it done.

TOOLS WE EXPECT YOU TO KNOW

You do not need all of these, but you should be fluent in most of the first two groups and able to pick up the rest fast.

• Outbound and data: Clay, Apollo, LinkedIn Sales Navigator, Instantly or Smartlead, Apify or PhantomBuster
• Automation and AI: n8n, Make or Zapier, OpenAI and Anthropic APIs, Cursor or similar
• CRM and analytics: HubSpot, GA4, Metabase or similar, basic SQL
• Web and content: Webflow or Framer, Ahrefs or Semrush

NICE TO HAVE

• Sold into financial services, real estate, fintech or proptech
• Built a trigger-based or intent-based outbound motion before
• Have run full-cycle sales conversations yourself, not just generated pipeline

WHAT THIS ROLE IS NOT

Not a brand or design role, this job is measured in pipeline. Not a management role yet, you will build with your own hands first. Not a role with guardrails. If you do your best work inside a defined structure, this will be frustrating.

Fully remote, based in Israel. We sell to US customers, so expect real overlap with US hours.

APPLYING

In your application note, include one thing you built that generated pipeline, with the numbers. We care about that more than your resume.