Demand Generation Manager

Description

Demand Generation Manager, Enterprise

Okoora is looking for a Demand Generation Manager to build and own our global Enterprise growth engine.

You will focus on companies with significant FX, cross-border, multi-currency, payment, and financial operations- businesses where better visibility, control, and decision-making can create meaningful commercial value.

This is a hands-on Individual Contributor role. You will work closely with our Founder, Enterprise Sales, BDR, and Marketing Operations teams to turn market intelligence, business signals, campaigns, content, events, and partnerships into qualified pipeline and revenue.

What You Will Do

• Build, segment, and prioritize a global universe of relevant Enterprise accounts
• Identify business signals and buying triggers that create a reason to engage
• Develop integrated demand generation programs across target audiences and channels
• Create campaigns for CFOs, Treasurers, Controllers, Finance Directors, CEOs, and other senior decision-makers
• Build content, webinars, executive events, and founder-led marketing programs
• Develop demand through partners, professional networks, and relevant ecosystems
• Work as one commercial team with Enterprise Sales and BDR
• Support active opportunities with messaging, content, stakeholder engagement, and deal acceleration
• Build nurture programs and convert active demand into qualified opportunities
• Use AI daily for research, segmentation, signal detection, content, personalization, analysis, and optimization
• Measure success through qualified meetings, opportunities, pipeline, conversion, deal progression, and revenue impact
  
  

• Experience in B2B demand generation, Enterprise marketing, growth marketing, field marketing, account-based demand, or a related role
• Experience marketing complex technology, software, infrastructure, fintech, financial services, or Enterprise solutions
• Experience working directly with Sales and BDR teams
• Strong understanding of long and complex Enterprise buying processes
• Experience building and executing multi-channel campaigns
• Strong commercial thinking and the ability to connect marketing activity to pipeline
• Strong English writing, communication, and presentation skills
• Experience working with CRM, funnel, conversion, and pipeline metrics
• Practical experience using AI tools as part of your daily work
• A creative, energetic, hands-on approach and the ability to work independently