Website Coordinator

About the Role

Own and optimize Samsung Israel's primary digital asset. You will combine strategic thinking with hands-on execution to drive user engagement, manage content operations, and coordinate cross-functional digital projects. You will leverage data, modern SEO/GEO strategies, and Generative AI tools to elevate the brand's online presence and conversion rates.

Key Responsibilities

• Website & Content Ownership: Manage the official product catalog and content calendar, ensuring alignment with local and global campaigns.
• Data-Driven Optimization: Analyse user behaviour using GA4/Adobe Analytics to drive CRO, A/B testing, and UX/UI improvements.
• Modern Search & AI: Implement SEO strategies and adapt to the new era of search (GEO/AEO). Utilize Gen-AI tools (ChatGPT, Midjourney, etc.) to scale content and asset localization.
• Hands-on Execution: Build and optimize landing pages, and edit visual assets/banners using Adobe Photoshop.
• Cross-functional Project Management: Coordinate with global and local teams (Product, IT, Marketing, eStore) and manage external agencies to deliver digital initiatives on time and on budget.

Requirements

• 2+ years of experience managing a corporate website, digital properties, or eCommerce platforms.
• Hands-on experience with enterprise CMS (Knowledge of Adobe Experience Manager - AEM is a major plus).
• Strong analytical skills with proficiency in GA4 / Adobe Analytics.
• Advanced Adobe Photoshop skills for daily asset adaptation.
• Proven experience leveraging Gen-AI tools to enhance daily workflows (content, visuals, research).
• Deep understanding of SEO, UX principles, and mobile-first design.
• Fluent English and excellent cross-functional communication skills.