Performance campaing manager

Company Description Impact Media | AI Marketing Agency is a global AI-driven marketing agency specializing in performance marketing solutions for B2B and B2C brands.

Role Description The Performance Campaign Manager is a full-time, on-site role based in Tel Aviv-Yafo. This role is responsible for planning, launching, and optimizing performance campaigns across key digital platforms to drive measurable growth for client brands. Daily responsibilities include managing paid media budgets, setting and tracking performance KPIs, analyzing campaign data, and implementing data-driven optimizations to improve ROI. The Performance Campaign Manager collaborates with creative, strategy, and client success teams to align messaging, audience targeting, and funnel strategies with client goals. The role also involves preparing performance reports, presenting insights and recommendations, coordinating A/B tests, and staying current with platform updates and best practices in AI-powered and performance advertising.

Qualifications

• Strong analytical skills to interpret campaign data, identify trends, and inform performance optimization.
• Excellent communication skills for clear reporting, cross-functional collaboration, and client-facing interactions.
• Experience in performance management, including setting KPIs, monitoring results, and driving continuous improvement.
• Ability to train and guide team members or stakeholders on campaign processes, tools, and best practices.
• Proficiency in budgeting, with experience managing and allocating paid media spend across channels.
• Hands-on experience with platforms such as Meta Ads, Google Ads, TikTok Ads, and other paid media tools.
• Knowledge of performance marketing, conversion rate optimization, and funnel strategy in B2B and B2C contexts.
• Comfort working with AI-driven marketing tools, tracking technologies, and marketing analytics platforms.
• Strong organizational skills, attention to detail, and ability to manage multiple campaigns simultaneously.
• Bachelor’s degree in Marketing, Business, Economics, or a related field, or equivalent practical experience.