Head of Marketing

Head of Marketing

Location: Tel Aviv (On-site) | Full-time

Reports to: CEO

About Us

Pcentra is Israel's leading transit payment infrastructure company and part of the global Modaxo group. Our technology powers everyday travel for millions of riders.

This is a first-of-its-kind role at the company: you will define how Pcentra is perceived by riders, government partners, and industry stakeholders.

The Role

This is a hands-on, end-to-end role. You will be the one building and executing marketing at Pcentra, from strategy to hands-on execution - writing content, briefing partners, and running campaigns yourself.

Working directly with the CEO, you will strengthen brand visibility and support business growth.

Day to day, you will build and implement marketing plans that serve business objectives, strengthen the company's brand presence, create engaging content, and drive marketing activity across very different audiences - riders and consumers, public transport operators, and institutional partners such as the Ministry of Transport.

Key Responsibilities

• Build and execute the company's marketing strategy and annual marketing plan in alignment with business goals.
• Build and manage two brands: the Pcentra corporate brand and the Rav-Kav Online consumer brand, including positioning, visibility, and market presence, internally and externally.
• Lead content marketing and create content for every medium - the app and website, social channels, video and visual assets, email communications, presentations, marketing materials, and customer success stories.
• Own the company's digital assets end to end - the Rav-Kav Online app, the company website, and social channels including LinkedIn, Instagram, and TikTok - and grow reach and engagement across all of them.
• Own marketing to the app's user base - onboarding, lifecycle and retention communication, in-app messaging, push notifications, and email - to grow active usage and engagement.
• Lead marketing campaigns and demand generation initiatives that increase brand awareness and engagement, and generate qualified leads and business opportunities.
• Develop sales enablement materials, presentations, case studies, and content that support business growth and customer engagement.
• Measure marketing performance, identify trends, and turn insights into ongoing optimization.
• Leverage AI tools and technologies to accelerate content creation, marketing automation, and workflow efficiency.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 4-5 years of hands-on marketing experience, including end-to-end ownership of marketing plans and campaigns.
• Experience in content creation and managing digital marketing assets.
• Experience marketing a consumer app or digital product to a large user base, including user growth, engagement, and retention - Advantage.
• Experience managing and growing social media channels, including LinkedIn, Instagram, and TikTok.
• Experience working in both B2B and B2C environments.
• Ability to translate complex technical or infrastructure products into clear, compelling messaging.
• Excellent written and verbal communication skills in Hebrew and English, at a professional level - Mandatory.
• Hands-on experience working with AI tools in a marketing environment - Mandatory.
• Experience with digital marketing tools, analytics platforms, and campaign management systems - Advantage.
• Experience communicating with institutional, government, or regulated industry audiences - Advantage.
• Creative thinking combined with strong business acumen and analytical skills.
• Ability to work independently, manage multiple priorities, and drive initiatives forward.

Why Join Us?

• Gain experience in a global, fast-growing company.
• Have a direct impact on the company's brand and market presence.
• Grow and develop within a supportive, professional environment.