VP of Growth Marketing

One of our clients, a global technology company, is looking to hire a VP of Growth Marketing.

The company develops advanced AI-powered software solutions for enterprise organizations, helping businesses and public sector organizations optimize complex business processes, improve decision-making, and drive operational efficiency. With approximately 300 employees, the company operates globally, offering both scalable SaaS products and enterprise-grade solutions tailored to large organizations.

As the company continues its international expansion, it is seeking an experienced marketing leader to build and scale a high-performing growth organization that will play a critical role in pipeline generation, revenue growth, and marketing effectiveness.

About the Role

This is a strategic leadership opportunity for an experienced B2B marketing executive with a proven ability to drive measurable business growth.

As VP of Growth Marketing, you will define and execute the company's global growth strategy, building a scalable and predictable marketing engine that generates qualified pipeline, supports enterprise sales, and directly contributes to revenue growth.

The role spans Growth Marketing, Demand Generation, Marketing Operations, Digital Marketing, Analytics, Website Optimization, and AI-driven marketing transformation. Working closely with Sales, Revenue Operations, Product Marketing, and executive leadership, you will ensure marketing functions as a true revenue-generating organization.

Key Responsibilities

Growth Strategy

• Define and execute the global Growth Marketing strategy.
• Build scalable demand generation programs that support long and complex enterprise sales cycles.
• Drive predictable pipeline growth and measurable business impact.
• Continuously optimize marketing investments based on performance and ROI.

Demand Generation

• Lead global inbound and outbound demand generation initiatives.
• Develop integrated multi-channel campaigns across digital marketing, content, events, ABM, email marketing, SEO, and paid media.
• Improve lead quality and marketing contribution to pipeline generation.

Marketing Operations & Analytics

• Lead marketing operations, automation, CRM processes, attribution models, analytics, reporting, and funnel optimization.
• Establish KPIs and dashboards that connect marketing performance directly to pipeline and revenue.
• Drive continuous optimization through experimentation and data analysis.

AI Transformation

• Lead the adoption of AI across the marketing organization.
• Identify opportunities to improve efficiency, scalability, personalization, reporting, campaign execution, and content production through AI-powered tools and workflows.
• Foster a culture of innovation and continuous improvement.

Website & Digital Experience

• Own the company's website growth strategy.
• Improve SEO, conversion rate optimization (CRO), landing pages, user experience, and overall website performance.
• Ensure the website serves as a primary engine for enterprise demand generation.

Leadership

• Build, mentor, and develop a high-performing Growth Marketing team.
• Partner closely with Sales, Revenue Operations, Product Marketing, Customer Success, and executive leadership.
• Promote a collaborative, analytical, and results-driven culture.

Requirements

• 10+ years of experience in B2B technology marketing.
• Proven leadership experience in Growth Marketing, Demand Generation, or Revenue Marketing.
• Demonstrated success building scalable pipeline generation programs within global B2B SaaS or enterprise software companies.
• Experience marketing complex technology solutions to enterprise customers with long consultative sales cycles.
• Strong understanding of enterprise buying processes involving multiple stakeholders.
• Deep expertise in demand generation, marketing automation, CRM, attribution, analytics, and funnel optimization.
• Hands-on experience implementing AI tools and AI-driven marketing workflows.
• Strong analytical mindset with the ability to translate data into business decisions.
• Experience building, leading, and developing high-performing marketing teams.
• Excellent communication, leadership, and cross-functional collaboration skills.

Company location: Tel Aviv.

Number of employees: Approximately 300.

This position reports to: Chief Marketing Officer.