Founding Marketing

About Variant

Variant is building the adaptive web layer for consumer brands. Backed by a16z and top Silicon Valley investors, we’re growing fast and already working with brands like Foot Locker, Wonderskin, and others.

We believe the next generation of websites won’t be static - they’ll adapt in real time to every visitor, creating hyper-personalized, deeply immersive experiences that feel built for each person.

The Role

We’re looking for a Founding Marketer to build Variant’s marketing function from the ground up.

This is not a “run the playbook” role, you’ll help create it. You’ll shape how Variant shows up in the world, build our brand and narrative, create content people actually care about, generate demand, and help define the category we’re building.

You’ll work directly with the founders and have real ownership over our positioning, content, events, launches, and marketing strategy.

What You’ll Do

• Own Variant’s brand, positioning, and voice
• Create standout content and turn customer wins, experiments, and data into stories people want to share
• Build demand across content, social, campaigns, events, and new channels
• Work directly with the founders on positioning, launches, and category-defining moves
• Build the marketing playbook from zero
  
  

• A builder with strong taste who loves turning ideas into things people notice
• Exceptional writer and communicator with native-level English
• You’ve personally shipped content, campaigns, or launches that got real attention
• Commercially minded - you care about pipeline and revenue, not just impressions
• Early-stage DNA - high ownership, high urgency, low ego, and comfortable figuring things out as you go