Marketing Measurement and Attribution Lead

Description

Tango is a successful, market leader, a live-streaming Platform with 450+ Million registered users, in an industry projected to reach $240 BILLION in the next couple of years.

The B2C platform, based on the best-quality global video technology, allows millions of talented people around the world to create their own live content, engage with their fans, and monetize their talents.

Tango live stream was founded in 2018 and is powered by 500+ global employees operating in a culture of growth, learning, and success!

The Tango team is a vigorous cocktail of hard workers, creative brains, energizers, geeks, overachievers, athletes, and more. We push the limits to bring our app from “one of the top” to “the leader”.

The best way to describe Tango's work style is not to use the word “impossible”. We believe that success is a thorny path that runs on sleepless nights, corporate parties, tough releases, and of course our users' smiles (and as we are a LIVE app, we truly get to see our users all around the world smiling right in front of us in real-time!).

Do you want to join the party?

Responsibilities

• Own end-to-end marketing attribution setup across web and mobile.
• Build and maintain tracking plans, event schema, and conversion pipelines.
• ⁠Work with Product & Development teams to implement pixel, event, and API-based tracking solutions.
• Diagnose tracking issues and data discrepancies and proactively resolve them.
• ⁠Define and enforce best practices around data hygiene and marketing analytics.
• Work closely with Development, Marketing, Product, and BI to ensure data alignment and campaign optimization.
  
  

• ⁠Experience in a technical marketing analytics or attribution role (preferably in B2C companies).
• ⁠Familiarity with web and mobile tracking (UTM parameters, pixels, deep links, server-side tracking).
• Hands-on expertise with attribution platforms
• SQL proficiency and ability to work with large datasets.
• Strong working knowledge of Google Analytics 4, GTM, Firebase, BigQuery, and Looker/Data Studio.
• Experience aligning cross-functional teams across Product, Marketing, and Engineering.