VP Marketing

VP Marketing Role

About Elinnovation

Elinnovation Labs provides a full range of Web3 services, including development, product management, marketing, and more. Providing tech solutions while meeting customer needs and bringing cutting-edge tech products tailored to your needs. We make Web3 work for you.

We're looking for a senior growth leader to build and scale one of our projects’ global acquisition engine.

The Role

The VP Growth & Marketing will own the company's entire customer acquisition and growth strategy. This is a hands-on executive role responsible for building a world-class growth organization capable of acquiring users efficiently across multiple jurisdictions and channels.

This is not a brand marketing position. We are looking for someone obsessed with growth, experimentation, analytics, and measurable business results.

Responsibilities

• Own Rain's global user acquisition strategy.
• Build and lead the company's performance marketing organization.
• Develop scalable acquisition through affiliates, influencers, digital marketing, partnerships, communities, SEO, content, CRM, and emerging growth channels.
• Identify, test, and scale new acquisition sources and growth opportunities.
• Continuously improve CAC, activation, retention, and LTV.
• Build a rigorous experimentation culture with rapid A/B testing.
• Own attribution, analytics, and marketing technology.
• Lead lifecycle marketing across email, push notifications, CRM, and customer engagement.
• Work closely with Product to optimize onboarding, conversion, and retention.
• Build and manage relationships with agencies, affiliates, media partners, and strategic marketing partners.
• Recruit, lead, and develop a high-performing marketing team.

Requirements

• 10+ years of digital and performance marketing leadership.
• Proven experience scaling customer acquisition through measurable, data-driven channels.
• Strong analytical and data-driven decision-making skills.
• Deep understanding of attribution, conversion funnels, experimentation, and marketing analytics.
• Experience scaling consumer internet products internationally.
• Experience building and leading high-performing marketing teams.

Strong Advantage

Experience in one or more of the following:

• Prediction markets
• Sports betting
• iGaming
• Fantasy sports
• Crypto
• Trading platforms
• Consumer fintech
• High-growth marketplaces

Success Looks Like

• Efficient, scalable customer acquisition across multiple channels.
• Continuous improvement in CAC, retention, and LTV.
• A culture of experimentation, accountability, and measurable growth.
• Marketing becomes one of Rain's strongest competitive advantages.

Please send your CV to [email protected]