Director, Integrated Marketing & Brand Campaigns Manger

Job description

Location: Flexible

Reports to: Head of Marketing

Type: Full-time

Turn business priorities into sharp campaigns, category messaging, landing pages, sales assets, and market moments that create demand from regulated-market buyers.

This person owns the narrative system behind the company’s demand engine. They will help define the category around regulated AI, policy-as-code, AI readiness, truth infrastructure, auditability, and deterministic agentic work.

The role is not a traditional brand role. It is campaign strategy, messaging, category design, sales enablement, and fast execution in one seat.

The plan depends on distinctive brand and creative campaigns, monthly campaign moments, strong CTAs, and assets that sales can use to engage target accounts. Campaigns are expected to drive target-account page visits, downloads, assessment starts, campaign-attributed pipeline, and 35 to 45 engaged target accounts in H2.

Own campaign strategy and execution for major H2 launches, including the Regulated AI Readiness Index, readiness-gap campaign, Boardroom Guide to AI Risk, Regulated AI Leadership Briefing, and 2027 planning campaign.

Write and manage creative briefs for campaigns, landing pages, webinars, sales one-pagers, LinkedIn assets, executive emails, and field-event invitations.

Build the company’s category narrative and translate it into buyer-facing messaging for CISOs, CIOs, compliance leaders, boards, and regulated-market executives.

Work closely with sales to attach a sequence and follow-up motion to every campaign.

Own campaign CTAs such as benchmark, readiness review, briefing, planning session, or assessment.

Partner with design, video, field, community, and GTM engineering to ship complete campaign packages.

Measure campaign quality by target-account engagement, CTA conversion, asset usage by sales, and campaign influence on meetings.

Month 1: learn buyer language from sales calls, audit existing assets, define brand voice, and brief the Readiness Index campaign.

Month 2: launch Campaign #1 with landing page, outreach sequence, banking and insurance asset versions, webinar promotion, and sales one-pager.

Month 3: brief the Boardroom Guide to AI Risk, create the readiness-gap mini-report, ship executive LinkedIn and email assets, and support the first dinner theme and invite copy.

Expected 90-day output: 2 campaigns launched, sales deck, 3 one-pagers, webinar #1, 15 to 20 meetings influenced, and brand guide.

B2B SaaS campaign marketing experience, ideally selling into enterprise, regulated industries, AI, cybersecurity, compliance, fintech, insurance, or infrastructure.

Strong messaging ability. Can turn vague strategy into clear positioning, headlines, campaign concepts, and executive-level copy.

Experience partnering with sales on sequences, account-based campaigns, webinars, and field motions.

Comfort writing for technical and executive audiences.

AI-native working style. Uses AI for research, drafting, synthesis, personalization, campaign variation, and production speed without outsourcing judgment.

Has built category-defining campaigns before.

Can write clearly without hiding behind jargon.

Understands long-cycle enterprise buying committees.

Can ship without needing a large team.

Knows how to create assets sales will actually use.

Time limit: 3 to 4 hours

Goal: Test campaign strategy, messaging, execution quality, and sales alignment.

You are launching the first campaign for a company defining the category of regulated AI infrastructure. The campaign theme is:

Regulated AI Readiness Index

The audience is senior leaders in banks, insurers, and other regulated enterprises. The goal is to create attention, capture demand, and give sales a reason to engage target accounts.

Create a 5-page campaign brief that includes:

1. Campaign thesis
2. Target audience and buyer pain
3. Core message and 3 supporting messages
4. Landing page outline with hero copy, CTA, and content sections
5. Sales follow-up angle for target accounts
6. Webinar title and abstract
7. 3 LinkedIn post concepts
8. Measurement plan

Also include one finished asset:

Either a one-page sales follow-up email, a landing page draft, or a LinkedIn carousel outline.

Clarity of positioning.

Ability to create urgency without hype.

Understanding of regulated-market buyers.

Quality of CTA and sales motion.

Ability to connect campaign activity to meetings and pipeline.

Use of AI in a controlled, thoughtful way

—

You'll spend your time on strategy, cross-functional alignment, and optimization—not task coordination. You're a full-stack marketer: strong strategically, fluent in the business, and credible with senior stakeholders.

The Opportunity:

Lead Audience Strategy

• Own the integrated marketing plan for your segment (6–18 month horizon), aligned to clear business outcomes (pipeline, engagement, brand awareness)
• Define what success looks like: business objectives, KPIs, and priorities for the period
• Develop audience and account prioritization strategy with Sales; advocate for how marketing resources should be allocated
• Lead the cross-functional pod (PMM, Product, Sales, Regional, Creative) to align on themes, tentpole moments, content strategy, ABM elements, and regional activation

Drive Brand & Creative Excellence

• Define the creative platform and messaging strategy for your segment, setting brand standards across all touchpoints
• Own the creative brief process end-to-end; develop briefs that translate strategy into breakthrough creative work
• Work closely with creative teams and agency partners to ensure applications elevate the brand and strategy

Build Integrated Campaigns

• Plan and activate sequenced, multi-channel campaigns that combine brand-building and demand generation: digital, social, email, events, content, ABM, and field activation
• Translate complex technical narratives (ML, AI, performance advertising) into sharp, differentiated positioning for core audiences
• Activate proprietary research and owned frameworks as full integrated campaign platforms

Manage Cross-Functional Alignment

• Build peer-level partnerships with Product leaders, Sales leadership, and Field Marketing—positioning yourself as a strategic partner
• Navigate conflicting stakeholder interests: make principled trade-offs across regions, events, and campaign opportunities
• Coordinate with Regional leads to ensure the global plan can be activated and localized in market

Drive Performance & Optimization

• Establish the pod operating rhythm: strategy development, plan reviews, creative checkpoints, performance reviews
• Own segment budgets; make strategic allocation decisions to maximize ROI and impact
• Define and track segment KPIs: balance brand metrics (awareness, SOV), engagement metrics (account activity, buying committee involvement), and demand metrics (pipeline, MQLs)
• Build dashboards and reporting cadence; track performance monthly/quarterly and optimize based on learnings
• Use AI tools to accelerate campaign development, test messaging, and optimize performance

How Do I Know if the Role is Right For Me?

Experience & Background:

• 8+ years B2B marketing, with at least 4 years leading integrated campaigns or audience strategy functions at a high-growth tech company (not just contributing—owning the full motion)
• Built modern, aspirational brands that buyers connect with (Notion, Stripe, Figma, Canva, Intercom—not legacy enterprise)
• Strong ABM and demand generation experience; familiar with tools like 6sense, HubSpot, Salesforce, Demandbase
• Comfortable with strategic budget allocation decisions and ROI management
• Built or formalized marketing processes and integrated campaign motions in fast-moving environments

Mindset & Capabilities:

• Strategist. You think about narrative, audience priorities, and business impact first. You have a strong POV on what great looks like. You're comfortable pushing back with data and business logic
• Business fluent. You understand Moloco's business, can speak credibly with Product and Sales leaders about customer problems and market dynamics, and make strategic decisions with business logic
• Full-stack marketer. Comfortable owning brand-building, demand generation, ABM, and events simultaneously. You hold both brand and pipeline metrics
• Narrative translator. Can take complex technical subject matter and turn it into compelling positioning for sophisticated B2B audiences
• Outcome focused. Set clear KPIs, build measurement frameworks, obsess over performance data, and optimize based on learnings
• Bias for action. Comfortable in ambiguity, move quickly, take ownership over outcomes. Builder mentality
• AI fluent. Actively use AI tools to accelerate workflows, test messaging, and build campaigns faster