Head of go-to-market

About Mocart

Mocart is an AI creative engine for commerce. Brands connect their product catalog and receive production-ready creatives for every product — brand-matched, on-format, and at catalog scale, so coverage extends beyond hero SKUs to the full catalog.

We work with ecommerce and performance-marketing teams, and with partners and agencies who run Mocart on behalf of the brands they serve.

We're hiring our first Head of Go-to-Market to own Mocart's commercial function end to end — acquisition, partnerships, the self-serve funnel, and the customer relationship after the sale.

This is a hands-on, individual-contributor role with unusually broad ownership. You'll set the commercial strategy and build it yourself, working directly with our CEO and CPO. Product, design and engineering remain with the founding team; the commercial surface is yours, with the authority that implies.

• Own and systematize the outbound motion, and build the partner and agency channel

• Build the self-serve funnel end to end, including activation, trial-to-paid conversion, and lifecycle

• Own the full customer relationship after the sale — onboarding, support, and success

• Build the commercial systems behind it: enrichment, sequencing, lifecycle automation, CRM, and funnel instrumentation

• Define and report the metrics the business runs on, including activation, trial-to-paid, and channel attribution

• Own Mocart's commercial content channels
  

• Proven experience running a commercial motion end to end at an early-stage company — sourcing, closing and retaining customers yourself, as an individual contributor

• A founder's attitude: ambitious, fast-learning, and comfortable building what doesn't exist yet

• Command of both ends of the motion — self-serve funnel economics and partner or agency deals

• Experience owning customer relationships post-sale, with a bias toward documentation and automation over manual handling

• Deep fluency in ecommerce and performance marketing (SKUs, catalogs, placements, CTR, PDP)

• Experience selling internationally, in English
  

• Experience building with AI agents and automation

• An existing network among DTC brands or agencies

• Experience building a partner or reseller program
  

• Full ownership of the commercial function at a company where the product is proven and the commercial side is wide open

• Direct, daily collaboration with the founding team — no layers between you and a decision

• Hybrid working from our Tel Aviv office