Product Marketing Manager

Product Marketing Manager

About PractiTest

PractiTest is a leading B2B SaaS platform that helps QA and software teams manage, organize, and improve their testing processes. We work with organizations in over 55 countries,including the world’s largest brands such as NCR, EasyJet, McAfee and the NHS, helping them build better products through smarter testing.

Full-time | Hybrid | Rehovot, Israel

About the role

We're looking for a hands-on Product Marketing Manager who combines strong product marketing thinking with exceptional content creation skills.

You'll turn product capabilities, customer insights, and competitive intelligence into compelling content that supports demand generation, product launches, sales enablement, and customer education.

This isn't a role for someone who only manages agencies or edits other people's work. You'll develop your own briefs, shape messaging, create content, and bring ideas to life across multiple formats.

While outstanding written content is the foundation of the role, we also value creativity and experimentation. Whether it's a blog, landing page, webinar, comparison guide, short video, or interactive experience, you'll know how to choose the right format to tell the story.

What you'll do

• Develop messaging, positioning, and briefs aligned with PractiTest's marketing strategy.
• Partner with Growth to create content that drives awareness, lead generation, and pipeline such as: blogs, landing pages, product launches, campaigns, emails, webinars, thought leadership, and sales enablement.
• Build competitive marketing assets, including comparison pages, battlecards, and objection-handling materials.
• Plan and lead webinars - from developing the narrative and presentation to hosting the introduction and handing over to the speaker.
• Work closely with Product, Sales, Customer Success, and subject matter experts to turn customer and product insights into compelling stories.
• Continuously improve content based on customer feedback, campaign performance, and market insights.

What we're looking for

• 3- 6 years of experience in Product Marketing, Content Marketing, or a hybrid role combining both, marketing technical or enterprise B2B SaaS products.
• Experience creating content for demand generation, product launches, sales enablement, or competitive marketing, with ability to show a portfolio strong product marketing instincts - you know how to translate product capabilities into customer value.
• A hands-on mindset with the ability to independently take ideas from concept to execution.
• Strong project management and prioritization skills.
• Experience using AI and modern content creation tools to work smarter and create exceptional content.

Nice to have

• Experience in QA, software testing, DevOps, developer tools, cybersecurity, or similar industries.
• Experience creating lightweight video, visual, or interactive content.
• Experience with customer research, competitive marketing, or sales enablement.

Who you are

You're a strong writer with product marketing instincts.

You're curious about customers, products, and markets, and enjoy turning complex ideas into content that's clear, engaging, and commercially effective.

You're proactive, resourceful, and comfortable taking ideas from concept to execution.

Most importantly, you care about creating content that helps customers make better decisions and helps the business grow.

If you love turning complex B2B products into content that informs, persuades, and inspires - we'd love to hear from you.

Please attach your full English CV to your application