Public Relations And Communications Specialist

Company Description

SkaiLab is a technology company focused on redefining how businesses embrace the future through cutting-edge AI, computer vision, and machine learning solutions.

The team helps organizations in education, e-commerce, manufacturing, and other industries automate, optimize, and scale their operations. SkaiLab designs tailored solutions that streamline processes, enhance customer experiences, and drive measurable business impact.

With a strong emphasis on innovation and competitiveness, the company supports clients in future-proofing their operations in a rapidly evolving digital landscape. Specialists working with SkaiLab become part of a forward-thinking environment that actively shapes the next generation of AI-driven business solutions.

The Public Relations and Communications Specialist is a remote, project-based contractor role focused on developing and executing a structured PR and communications strategy for SkaiLab and its co-founders.

This is not a permanent full-time position. The engagement will begin with a defined project scope, deliverables, timeline, and budget. Depending on the results and business needs, the collaboration may be extended into additional projects or ongoing fractional support.

The specialist will be responsible for elevating SkaiLab’s brand visibility and strengthening the thought leadership and public profiles of its co-founders and C-level executives in AI, emerging technologies, entrepreneurship, and digital transformation.

The project may include:

• conducting an audit of SkaiLab’s current communications and public presence;
• developing positioning, key messages, and communication narratives;
• creating a practical PR and communications strategy;
• defining priority audiences, markets, channels, and media opportunities;
• developing a content strategy for LinkedIn, Instagram, the company website, blogs, newsletters, and other relevant channels;
• preparing press releases, media pitches, company announcements, articles, expert commentary, and leadership content;
• identifying relevant journalists, industry analysts, podcasts, conferences, and speaking opportunities;
• building and maintaining relationships with relevant media and industry partners;
• preparing talking points, briefing materials, interview notes, and speaking materials for leadership;
• supporting podcasts, webinars, interviews, conferences, and public appearances;
• monitoring media coverage and communication performance;
• defining measurable PR and communications KPIs;
• preparing progress reports and recommendations for further development.

The specialist is expected to combine strategic thinking with hands-on execution and work directly with SkaiLab’s co-founders throughout the project.

• Strong public relations and media relations experience, including press releases, media outreach, pitching, executive communications, and crisis communications.
• Proven experience developing communications strategies, brand positioning, key messages, and thought leadership programs.
• Experience working directly with founders, entrepreneurs, CEOs, or C-level executives.
• Relevant and verifiable case studies demonstrating personal contribution and achieved results.
• Excellent written and verbal communication skills.
• Ability to create clear and engaging content for multiple formats, including LinkedIn, Instagram, websites, media publications, newsletters, presentations, and leadership communications.
• Familiarity with digital communication tools, content planning, media monitoring, and analytics platforms.
• Ability to research industry trends, competitors, media landscapes, and target audiences.
• Experience collaborating directly with leadership, marketing, product, and business development teams.
• Strong organizational and project management skills.
• Ability to work independently, manage agreed deliverables, and meet project deadlines in a remote environment.
• Fluent Russian is required, as most interviews, working sessions, and source materials will be in Russian.
• Strong English is required for LinkedIn, international communications, and English-language media.
• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field, or equivalent practical experience.
• Background or strong interest in AI, machine learning, technology, consulting, or B2B sectors is highly beneficial.
  

• Project-based independent contractor engagement.
• Remote collaboration.
• Defined project scope, deliverables, timeline, and budget.
• Direct work with SkaiLab’s co-founders and C-level executives.
• Initial project focused on communications audit, positioning, strategy, and execution roadmap.
• Potential follow-up projects or fractional ongoing collaboration based on results.
• This is not an agency engagement. We are looking for an individual specialist who will personally lead and execute the work.

Applicants should provide:

• a short professional introduction;
• relevant case studies;
• examples of work with founders, entrepreneurs, or C-level executives;
• examples of media placements, content, or communication strategies.