VP of Marketing & Business Development

The VP of Marketing & Business Development will lead the company’s commercial strategy and growth both locally and globally. This role carries full responsibility for shaping the marketing strategy, managing the Sales & Marketing department, leading Business Development initiatives, and overseeing New Product Development (NPD) from initial planning through execution and sales.

Key responsibilities include:

• Formulating the growth roadmap, identifying new international territories, and leading the integration of strategic global partners.
• Driving brand positioning, managing marketing budgets, evaluating ROI, and overseeing operational GANTTs.
• Managing end-to-end (E2E) product lifecycles for new products, including delivery formats, pricing, and product narrative.
• Directly managing marketing, sales, and customer service managers, setting quantitative targets, and analyzing Master Sales Reports.
• Building rolling sales forecasts based on real-time data, optimizing sales distribution across local and global markets, and aligning with supply chain operations.
• Responding rapidly to regulatory or operational changes while proactively identifying market trends and leveraging business opportunities.

Requirements:

• At least 3 years of experience in a senior executive role spanning strategy, marketing, business development, or commercial management.
• Proven analytical capabilities in sales forecasting, budget management, analyzing complex reports, and translating data into actionable strategy.
• Strong experience in managing teams and complex stakeholder interfaces (distributors, global partners, supply chain, and regulatory bodies).
• Proven ability to work in a dynamic, highly regulated, and changing environment, making data-driven decisions under uncertainty.
• High proficiency in Excel and strong familiarity with AI tools.
• Fluent, business-level English (reading, writing, and speaking).

Advantages:

• Experience in the Cannabis, Pharma, or FMCG industries.
• Experience working with global markets and international partners.