VP Growth

Grab your cape, become a SuperHyro!

Hyro, the leader in Responsible AI Agents for Healthcare, enables health systems to safely automate workflows and conversations across their most valuable platforms, services, and channels - including call centers, websites, SMS, mobile apps, and more. Hyro's clients, which include Intermountain Health, Baptist Health, and Hackensack Meridian Health, benefit from AI agents that are fully HIPAA-compliant, fast to deploy, easy to maintain, and simple to scale - generating better conversations, successful patient outcomes, and revenue-driving insights.

What Are We Looking For?

You’re a born builder. As Vice President of Growth, you’ll architect and construct the next stage of our growth story, supercharging a marketing engine that drives measurable demand, strengthens brand coherence, and cements Hyro as the global leader in Agentic Care Communications. You’re motivated to turn Hyro’s objectives into market penetration and marketing-sourced revenue, and boast a track record of success in standing up modern ABM motions within enterprise B2B SaaS. Hands-on. High-impact. You’re a senior marketing executive who balances strategy and execution, storytelling, and systems (including a strong AI-first tech stack). With those lined up, you’ll oversee persona and segment expansion, campaign creation, brand activation and more- owning both our market presence and the engine that fuels it. What’s more? You’re a highly analytical leader who can evaluate campaign/ channel performance, prioritize budget and resources, and make adaptive, data-driven decisions across multiple teams and stakeholders. If you’ve led world-class marketing teams—and are energized by the mission of ensuring better access to care for patients across the U.S.—then grab your cape, and join the SuperHyros.

This position reports to Hyro’s Chief Marketing Officer, and will collaborate closely with the CRO, CFO and VP of Sales Development.

Responsibilities:

• Own the end-to-end B2B marketing funnel that drives market penetration, pipeline creation, and revenue, tailored to U.S. enterprise healthcare
• Establish a data-driven cadence to guide resource allocation and performance KPIs, determining where to invest with clarity and discipline
• Align outbound, growth, product, content, and event marketing initiatives to overall campaign and GTM objectives, and elevate their reach and impact
• Participate in executive leadership forums; provide data-backed insights on market trends, competitive landscape, and buyer behavior in U.S. healthcare
• Partner cross-functionally (RevOps, Partnerships, Product and Sales) to ensure marketing programs are prioritized to reflect revenue goals, segment strategy, product adoption KPIs, and sales stages and cycles
• Onboard and lead experienced marketing talent while fostering a culture of accountability, experimentation, speed, and high standards
• Stand up an agency and freelancer ecosystem that extends capacity; ensure accountability, establish selection processes, and navigate when to “build vs. buy”
• Build the analytics infrastructure (CAC, ROAS, pipeline contribution, and channel ROI) and attribution models that inform acquisition spend and growth decisions
• Rearchitect tools (HubSpot, Clay) and acquisition channels with AI workflows in mind, and with human judgment applied at the strategy and quality layer
• Centralize messaging and positioning as part of a new brand operating system
• Launch integrated, ABM campaigns (paid ads, field marketing, influencer marketing, gated content, etc.), optimized for healthcare and complex buying committees
• Act as an influential and experienced partner to creative direction, content creation and distribution, and design, establishing a strong feedback loop for A/B testing
• Regularly travel for events, on-site leadership, and team-building; represent Marketing at U.S. conferences (ViVE, Becker’s, etc.) and customer events
  
  

• 8+ years of marketing/ GTM leadership experience at the Director/ VP level in enterprise B2B SaaS; healthcare industry experience strongly preferred
• Expert in creative performance marketing; deep experience across ABM, demand generation, content distribution, and growth channels such as paid ads, video, etc.
• Mastery of the marketing funnel and tech stack (Salesforce, HubSpot, Clay, Wordpress, etc.) and a track record of leveraging AI and analytics to improve performance KPIs
• History of scaling marketing functions at mature B2B companies (Series C and beyond)
• Outstanding communication, influence, and executive range; able to align and inspire cross-functional stakeholders and present at board-level
• High EQ, low ego, and the feel for flying at both strategic and operational altitude, balancing vision with hands-on execution
• Willingness and ability to travel ~15-20% (U.S. conferences, quarterly on-site trips)