Lead UX Designer

VYBS is looking for a hands-on, product-minded Lead UX Designer to own the user experience across our entire product — from the moment a user opens the feed until they cash out.

This is a full-time, on-site position based in Tel Aviv. Reporting to the Product Director and working closely with our UI designer and development team, you'll design experiences measured directly in outcomes: activation, first-task completion, retention, and ARPU. The role is hands-on today, with significant ownership, autonomy, and room to grow into leading the design function as the team expands.

Working closely with Product, R&D, Business, and Leadership, you'll help shape how millions of players discover, engage with, and stay in the product.

What You'll Do

• Take features from problem to shipped — research, user flows, wireframes, prototypes, and final screens — across a large, complex app with high feature density and strong competition for user attention.
• Connect every design decision to KPIs: define what success looks like before building, and track the results after release.
• Craft emotionally resonant experiences that build anticipation, tension, and near-miss moments that keep players engaged.
• Design and iterate on A/B test variants as part of our regular experimentation cycle.
• Take part in roadmap discussions with Product and Business, including questioning priorities when the data doesn't support them.
• Work with AI tools daily as part of your process, and help define where AI belongs inside the product itself.
• Maintain and evolve the design system together with the UI designer, ensuring consistency and quality across features.

What We're Looking For

• 4–5+ years in product UX, most of it on B2C mobile apps with large user funnels. This is a must.
• Proven ability to point to specific metrics that changed because of your design work, and comfort discussing them with product and business stakeholders.
• Experience owning UX for a full product, not only individual features.
• Daily, practical use of AI design tools, plus a clear point of view on where AI helps and where it gets in the way.
• Strong product thinking — from problem framing and market research to solution and measurement.
• Portfolio of shipped consumer products.
• A strong analytical mindset and the ability to make data-driven design decisions independently.
• Build and lead the design team: mentor designers, grow the function as we scale, and own design hiring and craft quality.

Nice to Have

• Background in gaming, rewarded ads, or casual games.
• Familiarity with reward economies, streaks, progression, and similar engagement mechanics.
• Experience in early-stage companies.

What We Offer

• A high-impact role with direct ownership of the end-to-end user experience.
• The opportunity to shape UX strategy at a rapidly growing mobile gaming company.
• A collaborative, transparent, and entrepreneurial culture.
• A talented team that values creativity, autonomy, and continuous learning.
• Competitive compensation and meaningful career growth opportunities.

Ready to Play for Real Rewards?

If you're passionate about crafting consumer experiences, designing for engagement, and connecting design to measurable outcomes, we'd love to hear from you. Apply now and help us redefine rewarded play for millions of gamers worldwide.