Product Manager

About Base.ai

Base is an AI Customer Engagement Marketing platform helping B2B companies create a Customer-led Growth (CLG) framework, through AI-powered lifecycle experiences and activation for their customers. By providing AI-based journey tracking, automation, insights, and personalized journeys, our platform helps companies focus on their customer base, and the best next action for them, while attribute growth to strategic customer activations. Trusted by leading global companies, such as Broadcom, Adobe, SAP, NiCE, Fortinet and 150+ others, Base helps companies shift from broken customer experiences to holistic lifecycle engagement that directly impacts revenue growth.

We move fast, leverage AI in every work aspect, and are customer obsessed, as we continue building a product that helps our customers grow better with CLG, generate value daily, and save time.

About the role

We’re looking for an execution-focused Product Manager to own initiatives end-to-end within a complex B2B SaaS platform.

The role combines product thinking with hands-on execution: from writing requirements and aligning teams, to prototyping and occasionally shipping changes directly to production using AI-assisted tools.

This role is designed for people who want responsibility, speed, and the ability to build, not just plan.

What You’ll Do

• Own product initiatives from kickoff through post-release
• Translate customer and internal input into clear, actionable product requirements
• Align engineering, design, and stakeholders on scope, tradeoffs, implementation details and delivery decisions
• Own feature rollout, enablement, and activation with CS
• Build deep understanding of customer personas, use cases, and desired outcomes by running direct customer conversations, joining onboarding and support sessions
• Take hands-on ownership of features post-launch, becoming the internal product SME through customer adoption and successful use cases
• Build & ship smaller product changes directly when needed using Cursor and AI-assisted tools (we’ve shipped 80+ features without developer involvement, to date)

What We’re Looking For

• 3+ years as a product manager in B2B SaaS, platforms, infrastructure, or AI-driven products (multiple modules, configuration, permissions, integrations)
• Experience working closely with engineering, UX and design teams on implementation-level decisions
• A customer-centric approach and a love for the user experience
• Clear written and verbal communication skills, including customer-facing discussions and enablement
• Experience in early-stage or high-ownership environments, with comfort operating in low-structure setups
• Proactive, detail-oriented, and comfortable managing multiple workstreams at once
• Willing to work in US hours (when needed)
• Experience in platforms related to customer marketing, CS, RevOps, or sales - strong plus
• Hybrid work model: 3 office days a week in our Tel Aviv office (next to Hashalom train station).