Product Marketing Manager

About Hud

Hud is building the Runtime Code Sensor for the AI era. We provide real-time, function-level production intelligence to AI coding agents, giving them the runtime context needed to build production-safe software. Our customers use Hud to understand what actually happens in production, automatically identify root causes, and enable AI-assisted development with confidence.

We're looking for our first Product Marketing Manager to define how the market understands this entirely new category.

About the Role

This is a highly strategic and hands-on role for someone who loves turning complex technology into compelling stories. You will own product positioning, launches, competitive intelligence, sales enablement, customer storytelling, and technical content. You'll work closely with Product, Engineering, Sales, and the founders to establish Hud as the category leader for AI SDLC tools. This role is ideal for someone who thrives in early-stage startups and enjoys building from scratch.

What We're Looking For

Must Have

• 5+ years of Product Marketing experience.
• Experience marketing DevTools, developer infrastructure, platform engineering, cloud infrastructure, cybersecurity, observability, or another deep-tech B2B product is mandatory.
• Experience working with highly technical buyers such as Software Engineers, Platform Engineers, Engineering Managers, CTOs, or VP Engineering.
• Strong technical curiosity with the ability to quickly understand complex engineering concepts.
• Exceptional written and verbal communication skills.
• Experience creating product messaging from the ground up.
• Experience partnering closely with Product, Engineering, and Sales.
• Comfortable working in a fast-moving startup environment.

Nice to Have

• Experience with AI developer tools (Cursor, GitHub Copilot, Claude Code, Windsurf, etc.).
• Experience in observability, runtime systems, debugging, distributed systems, or cloud-native technologies.
• Background in software engineering or computer science.
• Experience launching category-defining products.

What You'll Do

• Develop differentiated messaging for engineering leaders, platform teams, developers, and AI-first organizations.
• Own product launches from strategy through execution.
• Create compelling technical content including blogs, product pages, demos, presentations, customer stories, and solution briefs.
• Partner closely with Product to deeply understand new capabilities and translate them into customer value.
• Build sales enablement materials including demo path, battle cards, pitch decks, objection handling, one-pagers, and competitive positioning.
• Conduct competitive research across DevTools, observability, AI coding, platform engineering, and developer infrastructure.
• Work with customers to create case studies, technical success stories, webinars, and conference talks.
• Collaborate with Growth and Marketing on campaigns, website messaging and product announcements.
• Become the internal expert on our customers, ICPs, use cases, and market trends.

You'll Thrive Here If You...

• Love translating technical complexity into simple, compelling stories.
• Enjoy speaking with engineers and understanding how they think.
• Can switch seamlessly between strategic thinking and execution.
• Like creating content yourself rather than outsourcing everything.
• Want to help define a completely new market category.