Salesforce Data & Marketing Cloud Specialist

Salesforce Data & Marketing Cloud Specialist – Project Management & Campaign Operations

CDO Division | Marketing Operations Room at a Large Financial Organization

About the Role:

We're looking for someone experienced in the Salesforce ecosystem - specifically Data Cloud and Marketing Cloud - for a role combining data project management, analytical work, and marketing campaign operations within our marketing operations room.

The role includes leading customer-journey data projects, using Salesforce Data Cloud and Marketing Cloud to run smart campaigns, build triggers, and manage audiences, alongside ongoing collaboration with business users, data teams, development, and marketing.

Please note: this is not a pure DA (Data Analyst) role - the focus is on product/project management combined with analytical and operational work, within a Salesforce environment.

Key Responsibilities:

• Lead and manage data-related projects end-to-end, from requirements gathering through implementation
• Operate, monitor, and execute marketing campaigns and initiatives using Salesforce Marketing Cloud and Data Cloud
• Develop working methodologies for Data Cloud as the foundation for an enterprise campaign system
• Write business requirement documents and technical specifications for development teams
• Manage cross-functional interfaces with business units, data teams, development, and marketing
• Analyze marketing data and derive insights to improve campaign effectiveness
• Write and execute advanced SQL queries for data extraction and analysis, including data quality checks
• Define and build panels for integration into the system to support campaign setup
• Measure and analyze campaign effectiveness, including producing reports and insights, and ongoing performance tracking
• Run personalized, multi-channel campaigns

Requirements

• 2+ years of experience leading and managing data projects - required
• 2+ years of experience managing interfaces with business and technical stakeholders - required
• 3+ years of hands-on experience with Salesforce Marketing Cloud - required
• In-depth knowledge of Salesforce schema and objects - required
• 2+ years of experience with SQL, including writing complex queries and analyzing large-scale data - required
• 2+ years of experience writing business requirement documents and technical specifications - required
• Strong interpersonal skills, team player, organized, detail-oriented, and accountable - required

Significant Advantages

• Proven experience with Salesforce Data Cloud
• Experience running personalized, multi-channel campaigns
• Deep business understanding of the financial industry - customers, products, and marketing processes
• Ability to present findings and insights clearly, concisely, and persuasively to management