Sales Director

Company Description:

Harmoniz - The Art of Seed Innovation is a global agtech company specializing in breeding greenhouse seeds. The company is focused on developing innovative, great-tasting, and virus-resistant tomatoes, expanding into pepper and cucumber seed development.

Main Purpose of the role:

The Sales Director will lead a commercial growth agenda in the Seeds business, responsible for delivering strong sales performance, expanding market presence, and establishing strategic partnerships with growers, distributors, and strategic accounts. This role operates in full collaboration with other Seed units. 

Responsibilities:

Revenue & Market Growth Leadership

·        Deliver revenue, volume, and gross margin targets for the defined Seeds portfolio and territories.

·        Lead commercial strategies that drive market expansion and adoption of new varieties.

·        Coordinate closely with the consumer focused sales unit to optimize combined commercial impact.

Seeds Commercial & Go to Market Strategy

·        Design and execute GTM strategy for crops and territories.

·        Define routes to market: direct sales, distributors, dealers, large growers.

·        Ensure alignment with the consumer focused sales unit for complementary market coverage.

Business Development & Strategic Initiatives

·        Identify and drive new business opportunities and partnerships.

·        Lead the introduction of innovative varieties and new technologies.

·        Develop commercialization strategies with R&D and Product Management.

Customer & Channel Leadership

·        Build strong relationships with key growers, distributors, and partners.

·        Lead strategic negotiations and commercial agreements.

·        Coordinate customer segmentation with the consumer focused sales unit to maximize market reach.

Collaboration with the Consumer Focused Sales Unit

·        Joint ownership of annual and multi‑year sales plans.

·        Shared KPIs, pricing discipline, and aligned market intelligence.

·        Participation in combined forecasting and commercial governance.

Sales Team Leadership & Capability Development

·        Lead, coach, and develop high‑performing sales teams.

·        Ensure CRM discipline, pipeline management, and field execution.

 Forecasting, Pricing, and Portfolio Execution

·        Oversee accurate forecasting and supply planning.

·        Define and align pricing strategy with the consumer focused sales unit

·        Coordinate portfolio execution and new product launches with Product Management.

 Operational & Cross‑Functional Collaboration

·        Work closely with Supply Chain, Finance, Marketing, Product Management, and R&D.

·        Ensure strong collaboration mechanisms with the consumer focused sales unit.

·        Provide feedback to guide product competitiveness.

Budget Management

·        Develop and manage the sales budget, optimizing resources to achieve revenue targets. 

Knowledge and Experience:

• Bachelor’s degree- Must; an MBA – an advantage
• Proven experience in a global senior sales leadership role, preferably, in an Agriculture company (seeds, Irrigation, Agricultural inputs, Vegetable)
• English- high level; Spanish- an advantage
• Strong leadership, strategic planning, and analytical skills.
• Excellent interpersonal and communication skills.
• Knowledge of computer systems