Head of Growth Marketing JB-5320

• A leading Israeli Fintech group is launching a disruptive, digital-first financial enterprise, and we are looking for a brilliant Founding Head of Growth Marketing to build and lead the growth engine from day one

• Location: Tel Aviv (Office-based)

• What You'll Do

• Full Ownership: Drive customer acquisition, optimize CAC, and hit cost-per-deal targets.

• Performance Marketing: Build and scale paid acquisition channels across Google, Meta, TikTok, and other performance channels.

• Organic & Social Growth: Develop scalable organic acquisition through SEO, GEO, content marketing, and build a strong social presence that positions the brand as a transparent alternative.

• AI & Automation: Implement AI-driven marketing automation, campaign optimization, and advanced lead qualification.

• Product Collaboration: Work closely with Product and Dev teams to prioritize growth loops and UX initiatives.

• Data & Attribution: Establish attribution models, lead-source tracking, dashboards, and performance reporting from scratch.

Requirements

• 5+ years of proven experience in Growth Marketing leadership roles (Growth Lead, Head of Growth, or similar).

• Proven Track Record: Deep experience driving measurable business growth—not just managing media budgets.

• Domain Expertise: Strong background in Fintech or tech companies selling regulated financial products (B2C/B2B2C).

• Full-Stack Growth Marketing: Hands-on expertise spanning performance marketing, SEO, organic growth, social media, and brand building.

• Tech-Savvy: Experience implementing cutting-edge AI tools and marketing automation solutions.

• Mindset: A data-driven leader with a strong sense of ownership, execution, and a "get things done" attitude.