VP Marketing

Firefly’s Cloud Infrastructure Automation Platform enables organizations to automate, manage, and govern their entire cloud footprint with IaC. Agile and efficient cloud practitioners use Firefly for its AI-assisted remediations, streamlined IaC orchestration, and a unified system of record for Cloud Asset Management. With Firefly, Platform and DevOps teams can finally uncomplicate their cloud, while accelerating cloud innovation and maintaining security and performance at scale.

At Firefly, we are looking for a seasoned VP Marketing to own and lead our entire marketing function. This is a high-impact leadership role at the intersection of pipeline, product narrative, and market education. You will define how we show up in market, build and scale a world-class global team, and partner directly with Sales, Product, and the executive team to drive aggressive growth.

The ideal candidate brings deep experience marketing complex B2B infrastructure products - across cybersecurity, cloud platforms, developer tools, or adjacent categories and thrives in the fast-paced environment of a high-growth startup.

Responsibilities

Demand Generation

• Design and execute multi-channel demand gen programs (paid, SEO, email, events, ABM) that fill and accelerate the pipeline
• Own MQL/SQL targets and key funnel metrics in close partnership with Sales, continuously optimizing performance through data-driven experimentation
  
  

• Own positioning, messaging, and competitive differentiation across the product portfolio
• Lead go-to-market strategy for new product launches and market expansions
• Translate technical capabilities into compelling value propositions and equip Sales with battle cards, pitch decks, and ROI tools that win deals
  
  

• Set and drive content strategy across the full funnel - whitepapers, blogs, case studies, webinars, and video
• Ensure consistency of voice, brand standards, and messaging across all channels
  
  

• Own the events and field marketing calendar - industry conferences, executive roundtables, customer summits
• Drive regional pipeline programs with field sales, and manage sponsorships and partner activations to maximize ROI
  
  

• Shape the company's presence and credibility in the B2B infrastructure ecosystem through speaking engagements, media, and industry publications
• Develop and own our category narrative and long-term brand positioning
  
  

• Build, mentor, and grow a high-performing marketing team across Israel and the US, cultivating a culture of ownership and creativity
• Manage the marketing budget with a strong ROI mindset and clear accountability
  
  

• 8+ years of progressive B2B marketing experience, with at least 3 years in a senior leadership role
• Domain expertise in B2B infrastructure — cybersecurity, cloud, developer tools, DevOps, or data infrastructure
• Proven track record of building and scaling demand gen programs that directly impact revenue
• Deep product marketing skills: you can translate complex technical concepts into clear, compelling narratives
• Hands-on experience running field marketing and events programs at scale
• Track record of building thought leadership programs that move markets
• Strong analytical mindset - you're comfortable in dashboards and can tie every initiative to business outcomes
• Proven experience adopting and leading AI-driven marketing practices - leveraging AI tools for content creation, campaign optimization, and workflow automation, and building an AI-first culture within the marketing team
• Experience hiring and developing marketing teams from the ground up
• Excellent communicator and cross-functional collaborator; comfortable presenting to executives and board
  
  

• Experience at a startup scaling from early-stage to Series B or beyond
• Background in or strong familiarity with the CISO/DevSecOps/platform engineering buyer
• Familiarity with marketing tech stacks: HubSpot or similar
• Prior experience defining and owning a new product category