Marketing Automation Architect

We are a growing marketing technology agency looking for a Marketing Automation Architect, Salesforce Marketing Cloud, with strong Salesforce Marketing Cloud expertise to join our delivery team.

This is a hands-on technical role focused on designing, implementing, and optimizing marketing automation solutions on the Salesforce platform for a variety of customer projects. You'll work closely with internal Solution Architects, Project Managers, and Developers to translate business and marketing requirements into scalable, well-built technical solutions.

The ideal candidate has solid, hands-on command of the Salesforce Marketing Cloud infrastructure — data model, SQL, automations, and integrations — combined with a good understanding of marketing automation strategy, and is looking to grow into more complex enterprise implementations.

Responsibilities

Design, configure, and implement marketing automation solutions on Salesforce Marketing Cloud

Build and maintain the SFMC data structure: Data Extensions, Contact Builder, and data relationships, following platform best practices

Build and maintain customer journeys, workflows, automations, and campaign logic using Journey Builder and Automation Studio

Develop audience segmentation using SQL Query Activities and data validation processes

Implement personalization and dynamic content (AMPscript / dynamic content blocks)

Support integrations between Marketing Cloud and Salesforce CRM (Marketing Cloud Connect) and external systems via APIs

Manage data flows: imports/exports, file drops, and third-party marketing technologies

Ensure data quality, deliverability, and platform best practices across multiple projects

Monitor, troubleshoot, and optimize automation and journey performance

Collaborate with internal Solution Architects, Developers, and Project Managers to deliver successful implementations

Maintain technical documentation and implementation standards

Stay up to date with new Salesforce platform capabilities and marketing automation best practices

2–4 years of hands-on experience with Salesforce Marketing Cloud (required)

Solid working knowledge of the SFMC infrastructure: Journey Builder, Automation Studio, Email Studio, Contact Builder, and Data Extensions

Familiarity with the Salesforce ecosystem and basic understanding of the Salesforce CRM data model (Leads, Contacts, Campaigns)

Good SQL skills for audience segmentation and data validation within SFMC

Hands-on experience configuring automations, journeys, triggered sends, and campaign workflows

Experience with data imports/exports and platform integrations; familiarity with REST/SOAP APIs

Strong understanding of marketing automation concepts, customer journeys, segmentation, and lifecycle marketing

Strong analytical and problem-solving skills

Ability to manage multiple implementation projects simultaneously

Excellent organizational skills and attention to detail

Native Hebrew – mandatory

Fluent English

Advantages

Salesforce Marketing Cloud certifications (Email Specialist, Marketing Cloud Consultant)

Hands-on experience with AMPscript, SSJS, or HTML/CSS for email development

Experience with Marketing Cloud Connect or Salesforce CRM integrations

Experience working for a marketing technology agency or Salesforce implementation partner

Familiarity with Mobile Studio (SMS/WhatsApp) or CloudPages

Knowledge of additional marketing automation platforms such as HubSpot, Braze, or Marketo

Experience working in Agile environments