Growth & Content Marketing Manager, Israel

About Us

ActiveTrail is a data-driven marketing automation platform for ecommerce and retail brands. We help businesses connect customer data across touchpoints and turn it into personalized customer journeys across Email, SMS, WhatsApp and Push.

We help marketing teams move from reactive campaign-chasing to building predictable growth engines that drive revenue, retention and lasting customer relationships.

Role Description

As a Growth & Content Marketing Manager you’ll own the hands-on execution of content-led marketing activities for the Israeli market. This is a high-ownership, individual contributor role for a full-stack marketer who can write, build, and launch content-led growth initiatives. Working directly with the Head of Marketing, you’ll turn strategy into content, campaigns and funnels that drive measurable business results.

This role is ideal for someone who loves creating valuable content, understands how content supports growth, and can move from idea to execution without waiting for everything to be perfectly defined. Success in this role means consistently turning content, campaigns, webinars and events into stronger funnels, better engagement and higher-quality leads.

Key Responsibilities

• Content & Digital Presence: Own the creation, coordination and delivery of market-facing content across the website, landing pages, blog, newsletters, email campaigns, social channels, webinars, video, events and other marketing assets.
• Organic Visibility & Brand Positioning: Build meaningful organic visibility and market presence across social media, search engines and emerging AI-powered discovery experiences. Create content that strengthens ActiveTrail’s positioning while contributing to relevant traffic, leads and online growth.
• Campaigns, Funnels & Conversion: Turn content and campaign ideas into complete marketing journeys, including messaging, landing pages, email sequences, post-click experiences, segmentation and follow-up flows. Continuously look for practical ways to improve engagement and conversion.
• Webinars, Video, Events & Co-Marketing: Lead the marketing execution around webinars, educational content, product videos, meetups, sponsorships and co-marketing activities, including promotion, registration, follow-up and content repurposing. 

Qualifications

• 3+ years of hands-on marketing experience in SaaS, B2B tech, digital-first companies, or marketing agencies.
• Exceptional Hebrew writing skills, with the ability to create clear, natural and persuasive marketing content across different formats.
• Hands-on experience with marketing automation, including email campaigns, workflows, segmentation and nurture journeys, alongside a strong understanding of content-led funnels and conversion paths.
• Confident working with websites, landing page builders, AI tools and other marketing technology. Able to learn new tools quickly, solve practical execution issues independently and turn ideas into live marketing assets.
• Comfortable using marketing data, dashboards and performance metrics to improve content, campaigns and funnel performance.

Personal Skills We Appreciate

• Builder’s Mindset: You enjoy taking a rough idea, figuring out the creative and technical steps required, and executing it independently.
• Move Fast Attitude: Able to manage multiple moving parts, adapt quickly, and get things done without waiting for everything to be perfectly defined.
• Ownership Mentality: You care about outcomes, not just tasks. You ask what needs to happen, push things forward, and take responsibility for the result.