User Acquisition Lead (Maternity Leave Replacement)

Description

About Atera

Atera is leading the future of IT with the world’s first Autonomous IT platform, with built-in AI agents. At its core is IT Autopilot, functioning as a personal IT professional for every employee, and AI Copilot, an IT technician’s companion designed to boost productivity and efficiency. The full-stack platform unifies RMM, ticketing, help desk, patch management, and all essential IT operations into one secure, scalable solution. Trusted by 13,000+ customers in 120+ countries, Atera helps organizations scale, boost service quality, and turn IT into a driver of lasting business growth.

About The Role

We're looking for a seasoned User Acquisition Lead to cover a maternity leave and own our paid acquisition engine across 8+ channels. You'll step into a high-performing team of 5 and take full ownership - strategy, execution, budget, and results. If you hit the ground running and deliver, there's a real path to a permanent position once our current TL returns.

Responsibilities

• Lead and mentor a team of 5 UA specialists - set priorities, unblock, review, and grow them
• Own the full paid acquisition roadmap across Google Ads, YouTube, Bing, Reddit, LinkedIn, ChatGPT Ads, Meta, and emerging channels
• Define channel strategy, budget allocation, and bidding approach across the full funnel
• Drive continuous A/B testing of creatives, audiences, landing pages, and bidding strategies
• Build and own weekly/monthly performance reporting dashboards for stakeholders
• Manage multi-million-dollar ad budgets with a focus on CAC and MQL efficiency
• Partner with creative, content, SEO, and web dev teams to ensure a seamless acquisition funnel
• Identify and test new acquisition channels to diversify spend and reduce dependency
• Implement and oversee conversion tracking, attribution models, and Google Tag Manager setups
• Monitor competitive landscape and apply insights to campaign positioning and messaging
  
  

• 5+ years managing PPC campaigns across Google Ads, Meta, and YouTube [Required]
• Ability to lead a team of talents - managing, coaching, and developing PPC specialists [Required]
• High analytical aptitude - fluent in data, attribution, and performance interpretation [Required]
• Strong interpersonal and communication skills - across teams and with stakeholders [Required]
• Deep understanding of conversion tracking, GTM, and pixel implementation
• Proficiency in Excel, Google Analytics 4, Looker Studio, or similar BI/reporting tools
• Experience managing budgets of $500K+ per month
  
  

• Background in SaaS or B2B performance marketing
• Familiarity with programmatic advertising and DSPs
• Exposure to CRO methodologies and landing page optimization
• Certifications: Google Ads, Meta Blueprint, or Microsoft Advertising
• Experience with automation and scripting in Google Ads
• Experience with AI-native ad placements (ChatGPT Ads, Perplexity, or similar)