CMO

CHIEF MARKETING OFFICER

Location: Israel (preferred) or U.S. with travel to Israel

Reports To: CEO

BUILD THE FUTURE OF PLAY

Particula designs beautifully crafted physical consumer products that combine hardware, software, artificial intelligence, and digital experiences. Over the past nine years, we've shipped more than one million products worldwide, built an award-winning global consumer brand, and established distribution across Amazon, major retailers, direct-to-consumer channels, and strategic licensing partnerships.

We're looking for a Chief Marketing Officer to lead the next chapter of Particula's growth; accelerating our presence in the U.S. while continuing to scale globally.

You're a consumer brand builder. You've scaled consumer brands through product marketing, brand marketing, performance marketing, e-commerce and retail. You've scaled Shopify and Amazon Marketplace businesses and understand the U.S. consumer, emerging trends, and how product, brand, customer experience, and commerce work together.

You're product obsessed. Curious about customers and driven by experimentation. You know how to build consumer brands that customers choose again and again.

You're an operator. You move comfortably between strategy and execution, lead exceptional teams, know how to dive deep into the details, solve problems, and roll up your sleeves when the work demands it.

You're an owner. You take responsibility, create momentum, remove obstacles, and do whatever it takes to make marketing one of Particula's greatest competitive advantages.

You're a team builder. You'll lead an existing team and a network of specialist sub-contractors across growth marketing, sales channels, creative, and marketing operations, strengthen the organization, add new capabilities where needed, and ultimately be accountable for the outcomes across every area below.

YOUR PLAYBOOK

Know the product. Know the customer. Build the brand.

Product Obsession

Great marketing starts with knowing the product, understanding the customer, and improving every experience.

Know the Customer

Turn customer insight into better positioning, experiences, and growth.

Build a Brand

Shape how the world sees Particula through positioning, messaging, design, packaging, and every touchpoint.

Launch Products

Turn every launch into a commercial success through positioning, storytelling, pricing, and flawless execution.

Win Every Shelf & Screen

Equip retailers, distributors, licensing partners and event teams with world-class marketing that helps Particula stand out wherever customers discover us.

BUILD THE FLYWHEEL

Create demand. Learn fast. Scale what works.

Acquire Customers

Develop the strategy that acquires customers and increases lifetime value across every channel.

Build a Growth Engine

Build a performance marketing engine that learns, improves, and scales across paid media, Meta, Google, TikTok, affiliate, email, lifecycle marketing, retargeting and emerging channels.

Invest To Win

Allocate marketing investment where it creates the greatest long-term customer and business value.

Measure What Matters

Build dashboards that drive better decisions using CAC, LTV, ROAS, conversion, retention, and contribution margin.

Experiment Relentlessly

Create a culture of experimentation across creative, channels, audiences, offers, landing pages, and customer journeys.

SHOPIFY

Where the Particula brand comes to life.

Make Shopify Unstoppable

Make Shopify one of our strongest growth engines, driving revenue, profitability, conversion, customer lifetime value, and repeat purchases.

Shopping People Love

Build a shopping experience that reflects the quality of the brand through exceptional merchandising, storytelling, pricing, promotions, landing pages, and conversion optimization.

Never Stop Improving

Continuously test, learn, and optimize the Shopify experience using customer insights, experimentation, and cross-functional collaboration.

AMAZON MARKETPLACE (A dedicated specialist is in place)

Win where customers search.

Win Amazon

Build Amazon Marketplace into a world-class growth engine, driving revenue, profitability, and long-term marketplace success.

Stand Out in Every Search

Build a best-in-class Amazon experience through exceptional listings, A+ Content, advertising, merchandising, ratings, reviews, and search optimization.

Keep Winning

Continuously improve pricing, promotions, assortment, international expansion, and marketplace performance to accelerate profitable growth.

Protect the Brand

Strengthen the Particula brand by delivering a premium customer experience across every Amazon marketplace.

CONTENT, CREATIVE & CONVERSATION

Create the assets, stories & moments that make people care.

Tell Stories

Tell stories that make people want to share Particula with others.

Create Memorable Campaigns

Create advertising and content that people stop scrolling for- and remember- across advertising, Shopify, Amazon, packaging, retail, and product launches.

Shape the Conversation

Build relationships with media, creators, and industry voices.

Grow Through Creators

Build creator, affiliate, licensing, and strategic partnerships that introduce more people to Particula and deepen customer engagement.

Bring the Brand to Life

Create memorable experiences through events, exhibitions, trade shows, and retail activations.

MARKETING IS A BUSINESS FUNCTION

Connect marketing to the whole company.

Think Like an Owner

Think like a business leader, not just a marketer. Understand how product, operations, finance, customer experience, and marketing work together to build a stronger business.

Win as One Team

Partner across Product, Sales, Finance, Operations, Logistics, and Customer Experience to accelerate growth and make better business decisions.

Build the Brand. Grow the Business

Balance long-term brand building with disciplined commercial decisions that deliver measurable business results.

THE MARKETING MACHINE

Build the engine behind great marketing.

Build a Team

Build a high-performing marketing team with clear ownership and accountability.

Build a Bench

Assemble the right mix of agencies and specialist talent to complement the internal team and increase the quality, speed, and impact of marketing.

Build the Marketing Machine

Create the operating rhythms that enable marketing to execute and scale.

CUSTOMER LOVE & LOYALTY

Turn customers into lifelong fans.

Delight Customers

Deliver customer experiences that build trust, loyalty, and advocacy for the Particula brand.

Customer Obsession

Turn every review, question, complaint, and compliment into better marketing, products, and experiences.

Turn Customers into Fans

Build advocacy, referral, and retention programs that keep customers engaged.