Marketing Content Writer

Global-e (Nasdaq: GLBE) is the world’s leading platform for global direct-to-consumer e-commerce, enabling brands and retailers to seamlessly sell worldwide, delivering localized experiences across markets. 

Trusted by some of the world’s most recognized brands including Adidas, Alo Yoga, Logitech, Hugo Boss, Marc Jacobs, and Victoria’s Secret, we operate on a massive global scale through dynamic teams across North America, EMEA, and APAC. 

Our technology-based end-to-end solution combines advanced localization capabilities, streamlined global operations and extensive big-data analytics, covering everything merchants need to scale worldwide. We’re a fast-moving, highly collaborative company where innovation, creativity, ownership, and impact are part of everyday work. 

We are seeking an experienced and talented marketing content writer to join our marketing content team and be part of working on a diverse range of marketing projects in the B2B area. The marketing content team is responsible for creating content for different marketing campaigns and projects, to support all stages of the marketing funnel. In addition, the team is supporting a wide range of communication needs, including client communication, product marketing, internal communication and more. We utilize different content strategies, working with all marketing channels and platforms to meet the company marketing KPIs. From education to selection, from brand awareness to lead-gen campaign, the content team is working on multiple projects, drafting market reports and byline articles, product related communications, sales collateral, digital content including landing pages, website and ads, and more. By joining our team, the content writer will enjoy the opportunity to work on a wide range of projects in a regional as well as global scale: case studies and presentations, industry reports and articles, videos and tutorials, social media campaigns and others. In this position the marketing writer will be working closely with the marketing design and the video teams, as well as with different stakeholders across all company departments.

The ideal candidate will have extensive professional experience as a marketing content writer for B2B companies and products, in the global high-tech industry, and solid marketing knowledge and expertise. Hands-on experience with AI-driven content workflows and advanced content operations tools is required. Additionally, the candidate must be highly organized, with the ability to manage multiple projects simultaneously and deliver high-quality work under tight deadlines.

Responsibilities:

• Conceptualize and write different types of content, leveraging AI tools and content workflows to scale production while ensuring a consistent, compelling narrative, style, and brand voice in alignment with company’s marketing strategy and core messaging.
•  Conduct research, using external, internal, and AI-driven tools, to gain an in-depth understanding of different aspects of our platform as well as the rapidly evolving global e-commerce industry.
• Work with teams across the company, across different departments and regions, to support their marketing and communication needs
• Deliver effective and impactful content on a variety of projects including market reports, white papers, content for the website, social media posts, newsletters, digital campaigns, case studies, presentations and others.
•  Work with our video team and product teams on creating different videos and tutorials
•   Work with our design team to create high quality marketing assets
• Continually refine, optimize, and iterate on content based on feedback, performance analytics, and AI-driven insights.
•  Follow the editorial calendar and marketing plan, collaborating with other members of the marketing team, to ensure timely delivery of materials
• Complete high-quality work on tight deadlines

•  A professional writing portfolio/samples of published materials submitted with the application – MUST.
•  A native English speaker and writer with outstanding verbal and written communication skills – a must
• An experienced marketer, with vast understanding of the B2B and technology worlds and a minimum of 3 years of work experience as a content writer for B2B SaaS companies
•  Hands-on experience with AI-driven content workflows and advanced content operations tools is required.
•  Experience in writing top of funnel content including thought leadership marketing materials
• Experience in creating content for B2B lead generation campaigns
• Experience in writing video scripts, including tutorials – an advantage
•  Familiarity and understanding of SEO best practices – an advantage
•  A storyteller by nature, with passion for written word and winning copy; ability to turn complex information into engaging content
•  Curious and a quick learner, with a good grasp of technical concepts and big-data analysis, that can turn numbers into a compelling story
•  Ability to focus on the details while seeing the bigger picture and envisioning the final outcome
•   Self-motivated, able to work independently and collaboratively
• Responsible and committed to deadlines, with strong time-management skills
• Positive, energetic and a team player, with a strong can-do attitude and the ability to pivot as needed