(Senior) Business Analyst – User Acquisition u0026 Growth

Kape/ ExpressVPN is on a mission to make the internet a safe place for everyone. Through a portfolio of leading consumer privacy and security brands — ExpressVPN, CyberGhost, Private Internet Access, ZenMate, and Intego — we protect millions of people every day.

The data team is building a world-class, data-driven culture that empowers everyone at Kape with timely, accurate information to drive their decisions. In this role, you’ll make a real impact: your analysis will shape decisions that touch millions of customers, on projects that span the company. You’ll work with great people and play a pivotal role in strategic initiatives through data analysis, experimentation, and the development of metrics and dashboards.

Let's cut to the chase. What's the job?

We’re looking for a sharp, hands-on Business Analyst to join our UA & Growth Analytics team. This is a high-impact role at the core of our growth engine. You’ll own the analytics and measurement behind user acquisition, performance marketing, and growth optimization across our subscription brands — turning complex data into clear, actionable insight that shapes day-to-day decisions and long-term strategy.

You’ll work closely with Growth, UA, Marketing, BI, and R&D stakeholders to make sure every growth initiative is measured accurately and understood deeply. Your mission: connect the numbers to the business, surface what’s really driving performance, and help drive measurable, profitable growth.

This role suits someone who thrives in a fast-paced environment, can juggle competing priorities, and enjoys balancing rigorous analysis with practical, real-world execution.

You Will

• Own reporting, dashboards, and KPI frameworks across user acquisition and growth.
• Partner with Growth, UA, and Marketing teams to analyze and optimize performance across channels — with deep focus on Revenue, conversion, ARPU, ROAS, LTV/CAC, retention, churn, and win-backs.
• Design, measure, and analyze A/B tests and experiments to ensure accurate, trustworthy impact evaluation.
• Conduct deep-dive analyses and translate findings into clear, actionable recommendations that inform business priorities.
• Build compelling data narratives and present insights to marketing and business stakeholders.
• Ensure measurement accuracy, data integrity, and scalable, reliable reporting.
• Collaborate with BI and R&D teams to improve data infrastructure and analytical capabilities.
• Leverage advanced analytics and AI tools to boost insight generation and efficiency (a big plus).
  
  

• 3+ years of experience in analytics, with a focus on Growth / UA / Marketing Analytics.
• Track record of driving measurable business impact in fast-paced, data-driven environments (B2C / subscription business is a strong plus).
• Hands-on experience measuring and analyzing A/B tests and experimentation frameworks.
• Strong SQL skills and comfort working with large, complex datasets.
• Experience with BI tools (Looker, Tableau, or similar).
• Exposure to AI-driven analytics or advanced modeling is an advantage.
• Strong business acumen and the ability to connect analytics directly to revenue impact.
• Excellent communication skills and the ability to make data clear to non-technical stakeholders.
• Comfortable operating in a dynamic, high-intensity environment.