Senior Frontend Infrastructure Engineer

Who We Are

THE BIGGEST NAME IN HOME. THE BOLDEST TEAM IN E-COMMERCE.

Ashley Digital is the e-commerce engine behind Ashley Furniture Industries - one of the most recognized home brands in the world. As the world's largest manufacturer of home furnishings and the largest furniture store brand in North America, Ashley is in a category unto itself. Our team sits at the intersection of world-class retail and digital innovation, driving the e-commerce experience for millions of customers across every platform and touchpoint. If you’ve shopped online for a mattress in the last decade, there’s a good chance you’ve already experienced our award-winning Nectar Sleep and DreamCloud.

We're a fast-moving, highly collaborative team operating at a transformational moment, and we're charged with shaping how people discover, explore, and buy home furnishings. Our expertise spans data science, performance marketing, product, and creative, and our work reaches millions of customers every day. It's a rare combination: the energy of a tech company, the stability of an industry leader, and the opportunity to build something truly significant. If you're energized by transformation, collaboration, and meaningful impact at scale, Ashley Digital is where ambition meets opportunity.

What We Do

Our Product, Data, R&D, and Marketing teams in Tel Aviv play a central role in driving that experience across our global portfolio of brands. We build the platforms, tools, and data capabilities that power the entire customer journey- from acquisition and personalization to checkout, retention, and customer experience. Working at the intersection of technology, data, and business, our teams build the products, platforms, and capabilities that drive growth, improve customer experiences, and influence millions of customer interactions worldwide.

Our R&D department is responsible for the backbone of the entire development process and infrastructure. We design, implement, and maintain the processes, methodologies, and technologies that allow and support the development of our platform while upholding high standards of quality, performance, security, availability, and agility.

What Are We Looking For

We are looking for a Senior Front-End Infrastructure Engineer to help shape the foundation of our digital ecosystem across multiple brands and products. You will build the infrastructure, tooling, and engineering capabilities that enable teams to move faster, release with confidence, and scale effectively. Your work will directly impact developer experience, platform reliability, performance, experimentation capabilities, and the overall success of our digital brands.

This role is focused on solving complex engineering challenges with organization-wide impact. We are looking for a developer with deep technical expertise, a platform mindset, and a strong sense of ownership, someone who understands how engineering decisions drive business outcomes and enjoys building solutions that improve how teams build, test, release, and scale software across the organization. You will partner closely with Engineering, Product, QA, Data, and DevOps teams to help shape the future of our frontend ecosystem.

Roles & Responsibilities

• Build and evolve the frontend infrastructure, shared tooling, reusable components, and engineering foundations that support multiple brands and product teams
• Improve frontend performance through modern web architecture patterns, including server-side rendering, caching strategies, and request middleware
• Drive initiatives that improve Core Web Vitals, performance, reliability, and user experience at scale
• Own and enhance frontend CI/CD pipelines, release processes, and production readiness practices to enable fast, safe, and reliable deployments
• Establish monitoring, observability, and incident response practices that improve platform reliability and production visibility
• Build solutions for experimentation, feature flagging, and controlled rollouts to improve reliability and support data-driven decision making
• Lead cross-functional technical initiatives, partnering with Engineering, Product, QA, Data, and DevOps teams to solve complex platform challenges
• Act as a technical owner for strategic frontend infrastructure initiatives, leveraging modern technologies and AI-powered development workflows to drive long-term platform improvements and organizational impact
• Provide technical guidance through code reviews, engineering standards, and knowledge sharing across teams
  
  

• 5+ years of hands-on experience in frontend development, building high-performance and scalable web applications
• Strong expertise in React, Next.js, and TypeScript
• Deep understanding of modern front-end architecture, infrastructure, build systems, and deployment flows
• Experience building reusable infrastructure, shared libraries, internal tools, documentation, and engineering standards that improve developer productivity and are adopted across multiple teams
• Strong experience with Next.js capabilities such as SSR, SSG, ISR, routing, middleware, caching, and data-fetching strategies
• Strong experience with CI/CD processes for front-end applications
• Hands-on experience with testing frameworks and tools such as Jest, React Testing Library, Playwright, Cypress, or similar
• Strong ownership mindset with the ability to independently drive technical initiatives from ideation through adoption
• Familiarity with backend concepts such as Node.js, API performance, caching, CDN behavior, and service reliability
• Experience leveraging AI-powered development tools and workflows to improve engineering productivity, code quality, and delivery speed
• Experience with monitoring, analytics, and observability tools such as Datadog, Google Analytics, or similar
• Strong communication skills, with the ability to work closely with developers, product managers, QA, DevOps, and leadership
• Ability to mentor and guide developers, fostering a culture of learning, ownership, and technical excellence
• Familiarity with experimentation platforms, feature flagging, analytics, and data-driven decision making - major advantage