Public Relations Coordinator

Factory 54 is a global fashion and lifestyle group, headquartered in Tel Aviv and Amsterdam, with extensive operations across Israel and Europe. The group employs approximately 2,000 people across a wide range of functions. Nearly all core operations are handled in-house, with the company headquarters hosting around 450 employees in areas including Technology, Development, R&D, Digital, HR, E-commerce, Trade, Production, Logistics, Finance, Marketing, Content, PR, and Store Construction.

The headquarters also includes a highly advanced technology team of over 30 developers, driving innovation, smart retail solutions, and advanced e-commerce platforms.

Factory 54 operates as a leading luxury fashion and lifestyle retailer, part of the Irani Group, importing, marketing, and managing over 150 fashion, footwear, accessories, and beauty brands for men and women, including world-class luxury and international designer labels.

Operations include a nationwide network of flagship stores, an online e-commerce platform, premium customer experience management, global collaborations, and seasonal collection launches, establishing the group as one of the key players in Israel’s luxury fashion market. In addition, the group also operates a nationwide chain of cafés.

In recent years, the organization has experienced rapid growth, even tripling its operations. The work environment is young, vibrant, and dynamic, with an innovative organizational culture where fashion, technology, and business intersect- including for headquarters roles outside the core fashion floor. The group is also behind major events, unique collaborations, and community initiatives.

If you're passionate about fashion, live and breathe trends, media, brands, and influencers, this is your opportunity to join the PR team of one of Israel's leading fashion companies.

What You'll Do

PR & Media

• Prepare press kits and media materials.
• Write press releases and PR content.
• Collect and organize materials for campaign recaps, monthly reports, and influencer coverage.
• Track, document, and manage ongoing PR activities across the department.

Influencer & Celebrity Relations

• Coordinate and monitor influencer and celebrity campaigns.
• Support media outreach, high-profile events, and brand collaborations.
• Identify emerging influencers and industry talent.
• Build and maintain influencer communities for each brand.
• Manage influencer databases, including contracts, collaborations, and market pricing.

Logistics & Operations

• Coordinate product gifting and deliveries for influencers and celebrities.
• Manage inventory with warehouses.
• Handle packaging and day-to-day operational tasks.
• Coordinate with courier and logistics providers.
• Support PR events and related logistics.

Requirements

• Experience working with influencers and celebrities.
• Experience writing content or PR materials.
• Previous logistics and/or administrative experience, preferably in the fashion industry.
• Strong organizational skills with exceptional attention to detail.
• High level of English (written and spoken) - mandatory.
• Ability to manage multiple priorities and work under pressure in a fast-paced environment.
• Excellent interpersonal and communication skills.
• Strong understanding of the Israeli media and public relations landscape.

Why Join Factory 54?

• Work with some of the world's leading luxury fashion and lifestyle brands.
• Be involved in high-profile launches, events, and brand collaborations.
• Join a young, innovative, and dynamic team.
• Become part of a fast-growing global fashion group shaping the future of luxury retail in Israel.