Salesforce Marketing Cloud Specialist

Salesforce Marketing Cloud Specialist | Leading Bank | Central Israel

Job Description

A leading bank in Central Israel is looking for an experienced Salesforce Marketing Cloud Specialist to join its digital marketing team.

In this role, you will design and manage intelligent customer journeys, execute personalized multi-channel campaigns using Salesforce Marketing Cloud, work with SQL and customer data, and collaborate closely with Data, Marketing, Product, and Development teams to deliver data-driven customer experiences.

Responsibilities

• Design, build, and manage customer journeys in Salesforce Marketing Cloud.
• Execute and optimize multi-channel marketing campaigns (Email, SMS, Push, etc.).
• Write SQL queries for audience segmentation, validation, and data analysis.
• Work with Salesforce Data Cloud and enterprise data sources.
• Collaborate with Marketing, Data, Product, and Development teams.
• Monitor campaign performance and provide actionable insights.
• Support enterprise-wide data-driven marketing initiatives.

Requirements

• 3+ years of hands-on experience with Salesforce Marketing Cloud – required.
• 2+ years of experience writing SQL queries and performing data validation – required.
• Experience managing personalized marketing campaigns – required.
• Experience working with business stakeholders and cross-functional teams – required.
• Experience with Salesforce Data Cloud – advantage.
• Strong analytical mindset and business understanding.
• Previous experience in the financial industry – significant advantage.

📍 Location: Central Israel

🏦 Leading Bank

🕒 Full-time Position