Crm & Monetization Manager

The Company

We are an innovative, fast-growing entertainment startup building the future of next-generation digital streaming. Our platform merges content, community, and technology to fundamentally reshape how global audiences consume and interact with media. Driven by data and creativity, we are scaling rapidly in stealth to deliver highly engaging, personalized digital experiences worldwide.

The Role

As our first CRM & Monetization Manager, you will bridge the gap between data, product, and content to own our retention and in-app economy roadmaps from the ground up. You will design sophisticated user journeys and dynamic monetization models that directly scale our global user base and lifetime value. This is a high-visibility, foundational role offering the autonomy to shape the growth and monetization trajectory of a global B2C product.

Description

• Design, implement, and optimize end-to-end automated user journeys across push notifications, in-app messages, email, and SMS.
• Build and refine smart audience segmentation strategies to drive daily user retention and maximize customer lifetime value.
• Own the global in-app economy by managing coin packages, subscription models, and rewarded ad placements.
• Plan and execute a dynamic Live Ops calendar featuring tailored promotions, seasonal campaigns, and flash sales.
• Manage a robust A/B testing framework to continuously optimize pricing, communication timing, and overall ARPU.
• Collaborate closely with product and growth teams to ensure CRM tools are data-rich and seamlessly integrated into the ecosystem.
• Partner with content teams to identify high-potential media genres and align user engagement strategies with trending content.
  
  

• 5+ years of experience in CRM, monetization, or growth marketing within mobile gaming or high-growth B2C app industries.
• Hands-on expertise with industry-standard CRM platforms such as Braze, CleverTap, or Leanplum.
• Proven proficiency using behavioral analytics tools like Mixpanel or Amplitude to translate raw data into actionable insights.
• Strongly product-oriented mindset with a keen understanding of how communication touchpoints impact the overall user experience.
• Excellent communication skills with a track record of presenting complex monetization insights and growth roadmaps to stakeholders.
• Direct experience with streaming platforms, digital media content delivery, or managing large-scale A/B tests - advantage.
• Proficiency in SQL to independently extract data combined with a background in applying psychological principles to in-app economies - advantage.